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social media marketing.
     [in plain english]
HI, I’M KRISTEN,
PRINCIPAL DIGITAL STRATEGIST AT THINQ
(THE STRATEGY ARM OF MARKET UNITED).




                       CONNECT:
                       TWITTER.COM/KVANG
                       THINQDIGITAL.COM.AU
                       SLIDESHARE.NET/KVANG
THE GROWTH OF SOCIAL MEDIA HAS
CHANGED THE MARKETING LANDSCAPE.
BUT THERE’S MORE
  TO IT THAN JUST
      CREATING A
COMPANY PROFILE
   ON THE LATEST
       PLATFORM.
BECAUSE PLATFORMS CAN QUICKLY BECOME
IRRELEVANT & OBSOLETE.
IT’S NOT EVEN
SO MUCH ABOUT
ANTICIPATING
THE NEXT BIG THING.
AS IT IS ABOUT RETHINKING
MULTIPLE FACETS OF YOUR BUSINESS.
SOCIAL MEDIA WORKS BEST WHEN IT’S USED
AS PART OF A HOLISTIC DIGITAL APPROACH.
1.USE SOCIAL MEDIA TO COMMUNICATE
  WITH YOUR CUSTOMERS.
2.AS WELL AS YOUR EMPLOYEES.
3.SOCIAL MEDIA IS A GREAT CHANNEL
  FOR PROVIDING CUSTOMER SERVICE.
4.AND RECRUITING NEW TALENT.
5.SOCIAL MEDIA WAS MADE
    FOR COLLABORATION.
6.AND LET’S NOT FORGET ABOUT CRM.
7.SOCIAL MEDIA ENABLES YOU TO
  MANAGE YOUR REPUTATION.
8.AND HARNESS COMMUNITY KNOWLEDGE.
9.SOCIAL MEDIA FOSTERS INNOVATION.
10.AND ALLOWS YOU TO FIND OUT
 WHAT YOUR CUSTOMERS REALLY THINK.
SOCIAL MEDIA IS MEASURABLE,
BUT NOT SO MUCH IN THE TRADITIONAL SENSE.
THINK ENGAGEMENT RATHER THAN REACH,
QUALITY OVER QUANTITY.
 friends                         inbound links
           social mentions
                                                 sentiment

 themes               views               authority

                          registrations
   passalong value                        share of voice

                     inbound links
 traffic
                                              installs
           user-generated content
IF YOU CREATE UNIQUE BRAND EXPERIENCES,
                              ADD VALUE,
 EXCEED YOUR CUSTOMERS’ EXPECTATIONS -
        THEY WILL PASS IT ALONG FOR YOU.
        THEY WILL PASS IT ALONG FOR YOU.
CONNECT:
EMAIL: KRISTEN@THINQDIGITAL.COM.AU
BLOG: HTTP://THINQDIGITAL.COM.AU
TWITTER: @KVANG
SLIDESHARE: HTTP://SLIDESHARE.NET/KVANG




IMAGE CREDITS:
SLIDE 3: HTTP://WWW.HUBSPOT.COM/
SLIDE 4: HTTP://WWW.HUBSPOT.COM/
SLIDE 5: HTTP://TWITTER.COM/LISAFRAME/
SLIDE 6: HTTP://GEEKANDPOKE.TYPEPAD.COM/
SLIDE 7: HTTP://LIQUIDBRANDEXCHANGE.COM/
SLIDE 8: HTTP://WWW.FLICKR.COM/PHOTOS/KEATSTER/
SLIDE 19: HTTP://WWW.FLICKR.COM/PHOTOS/JEK-A-GO-GO/

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social media marketing [in plain english]