1. DECISION ANALYSIS FRAMEWORK

2. “ DECISION ANALYSIS” CHOOSE A COURSE OF ACTIONS DECISION STATEMENT PURPOSE & LEVEL ESTABLISH OBJECTIVES RESULTS & RESOURCES CLASSIFY OBJECTIVES MUST & WANT GENERATE ALTERNATIVES NUMBER & RANGE ADVERSE CONSEQUENCES

4. Good decision making, like good problem solving, depends heavily on experience and judgment

16. The power of the process lies in the ability it gives to make productive use of all available information and judgments

17. case “ COMPANY X: CHOOSE THE EVENT PROPOSAL”

22. WANT OBJECTIVES: 5 Publication area target 10 5 Possibilities to open booth in venue 9 7 Optimizing the advantages of the event than the effort that have to be done 8 7 Event has social contribution to the community 7 8 Event will create positive continuity effect 6 8 Venue will increase the company’s image 5 8 Types of the event is “on the line” (trend) 4 8 Benefited sponsorship packaged 3 9 Qualified Event Organizer 2 10 Event will increase the company’s image 1 Weight Want Objectives

23. 3. ALTERNATIVES 685 664 TOTAL 40 8 Segmented 50 10 Unlimited 5 10. Public. 45 9 Limited audiences 50 10 More audiences 5 9. Booth 70 10 More efficient 56 8 Many personnel 7 8. Value 70 10 Knowledge 42 6 Entertainment 7 7. Contrib. 80 10 Topic is headline 64 8 New 8 6. Effect 72 9 Yes 80 10 Yes 8 5. Venue 80 10 Yes 72 9 Yes 8 4. Trend 56 7 No Radio 80 10 Yes 8 3. Packages 72 8 Local event 90 10 Yes – often 9 2. EO 100 10 Yes – best seller 80 8 Yes – world artist 10 1. Image Total Score Info Total Score Info Malcolm Gladwell Arctic Monkeys Weight Want Objectives

24. 4. ADVERSE CONSEQUENCES HIGH MEDIUM Unable to come because of the security issue HIGH LOW Chaos possibilities by the audiences Seriousness Probability Malcolm Gladwell HIGH MEDIUM Chaos possibilities by the audiences HIGH MEDIUM Unable to come because of the security issue Seriousness Probability Arctic Monkeys

25. and the decision is?