This document discusses strategies for saying no to unnecessary "something social" tasks that can steal your time and focus. It recommends having a day each week with no social media obligations to avoid burnout. It also suggests finding ways to make social media goals tangible, filling your plate intentionally with the most important tasks, and parking extra ideas to focus on your priorities. The goal is to thoughtfully manage your social media involvement rather than constantly feeling pulled in new directions.

1. NO
JUST
SAY
to
Something
Social
how to say NO to the somethings + build something great.

2. “ Le t’s do
om et hi ng
s
so cia l.”
eW orld
ry one in th
- Eve

4. Challenge:

5. Challenge:
2010.
ESPN RISE for the
HS girl athlete.
Build
social media
strategy to reach
her.

6. Challenge:
2010.
ESPN RISE for the
HS girl athlete.
Build
social media
strategy to reach
her.

7. In 2010, we girls started talking about these
collages we all did at sleepovers or with teams.

8. ...We’d hang in our lockers + bedrooms
to cry out: “Here’s who I am!”

9. This was one of our 1st Facebook attempts.

10. These struck a chord.
Quotes. Mantras.
Twitter quotes. SMS
alerts.
We began to add
the
ESPN RISE GIRL
logo.

11. Realized that...
These work for guys.
Minus the sleepovers.

12. Shareable tiles became cards.

13. We realized that
these still work
for espnW’s
demo.
And that women
aren’t outgrowing
this need to
badge
themselves.
(enter Pinterest)

14. Developed partner strategy.
Users shared our tune-in for us.

15. espnW Pinterest: Nike partners on a board

16. Decide to assemble the largest collection of
female athlete photos in history.

17. 5000 female
athletes submitted in
2.5 months.
Debuted on the side
of the Newseum in
DC in June 2012.
40th Anniversary
of Title IX

18. “ Le t’s do
om et hi ng
s
so cia l.”
eW orld
ry one in th
- Eve

19. Lists.

20. Lists.
Lists have always worked for me.

21. 12 years of these lists.
(and counting)

22. My notebook now.
On a good day.

23. Increasingly...they look like this at 5pm.
Something
Social
STEALS
MY
DAY.

24. How can you recognize
Something Social ?

25. How can you recognize
Something Social ?

26. Something Social
1 extra Facebook post.
A quick YouTube upload.
That new platform post.
Cold calls from vendors.
And meetings, meetings, meetings.
Meetings to talk about social media.

27. “Photo sharing is so hot right now. Let’s do
that.”
“Check-ins are popular. Can we integrate check-ins?”
“They built a Facebook game. We should too.”
“We need a YouTube channel.”
“Just read a blog about iPad apps. Let’s build one.”
“We should be doing something on Google+.”

28. How can you recognize
Something Social ?
this one
’ve got
“I r yo u...”
ide a fo
so cial
The Idea Grenade.

29. but what’s the harm?

30. it’s just one little something...

31. but add those “little somethings” together...

32. and there goes your day.

33. 8 steps to combat
Something Social

34. 1. HAVE A DAY.

35. WHY ?
YO
U
To avoid starting each day like
this.

36. WHY? To breathe, think + clear space for
how you want to move ahead.
Block 1 day in your calendar.
HOW?
Invite your true social team only. 2
max.
Q’s for How do you “fill your plate” now?
DAY Do you know what “full” looks like?
If it’s full + you want to do
more,
what comes OFF your plate?

37. 2. Find a way to make “100%” tangible within social.
=

38. HOW ARE
YOU
FILLING
YOUR
SOCIAL
PLATE
TODAY?

39. 3. How are you filling your plate today?
7%
8%
35%
10% plate
11%
29%
Facebook Platform YouTube Video Edit Tweets
Event Social Social Sales Tumblr Feed

40. 4. Take it to the bones.
social full plate. october 2012
Social Sites: Social Stunts & Site Social Dev Video Photo
Regular Posts Promos Projects Production Galleries
1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A
2. Twitter 2 2 2. Video B 2. Gallery B
3 3. Video C 3
4 4
5

41. 5. List everything social you want to do.
(we do a card sort)

42. 6. that social full plate with your team.
(this is where buy-in becomes crucial)

43. and then
the next day
will
come.

44. 7. Create a parking lot.
This is my parking lot. Very basic. Usually much more crowded.

45. 8. Always think of INVISIBLE COST.
IN THIS NEXT HOUR, I COULD...
x Answer 25 emails about social policy.
25
or
x1 Write outline for my “big idea” social site integration.
Keeping Somethings Social from eating my days...
that’s the #1 thing that keeps me on-track.
*Sometimes we have to write the posts. And the emails.

46. Whip out full plate. Team decides where to cut.
social full plate. january 2012
Social Sites: Social Stunts & Site Social Dev Video Photo
Regular Posts Promos Projects Production Galleries
1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A
2. Twitter 2 2 2. Video B 2. Gallery B
3 3. Video C 3
4 4
5

47. Just say NO to “something social”
Have a DAY.
your full
plate.
that document with your team.
Create a for new ideas.

48. Join the revolution.
See you on Twitter.
@espn_prodgirl