1. A message from an entrepreneur:
How to build your value system and
create your own domain
23rd April, 2012
@Mita no ie KUDO Hiroki

2. Agenda
• Current situation of Japan
– Corporate environment
– Startup environment
• About your value system
• About your domain
• About MerryBiz
• About our company

3. Before anything..
Go vote!
• If you are lost on who to vote, vote
for the young, and female
• Need to have influence over political
decisions. (Young generation does not
exist in the political world)

4. Aging.
• The percentage of the aging population is growing
older
• The era of “piggyback” is just around the
corner
Reference: Japan Cabinet Office

5. Industry structure
• Only Germany, Italy and Japan have more than 20% of
manufacturing industry within the business portfolio
Ratio of Manufacturing within 1 st Manufacturing vs.
section of Tokyo Stock Exchange non-manufacturing
Operating
Profit Margins
• Manufacturing model is for developing countries
to fuel their growth. Japan needs to shift
Reference: US, Bureau of Labor Statistics
法人企業統計調査

6. GDP vs. GDP per capital
GDP GDP per capital
1 United States 15,094,025 1 Qatar 102,943
2 Luxembourg 80,119
2 China 7,298,147n2
3 Singapore 59,711
3 Japan 5,869,471 4 Norway 53,471
4 Germany 3,577,031 5 Brunei 49,384
— Hong Kong 49,137
6 United States 48,387
7 United Arab Emirates 48,158
8 Switzerland 43,370
9 Netherlands 42,183
10 Austria 41,822
19 Taiwan 37,720
20 Denmark 37,152
21 Finland 36,236
22 United Kingdom 36,090
23 France 35,156
24 Japan 34,740
• Japan has the 3rd largest market size, which is
driven mainly by population
• Value creation of each individual is very small
Reference: IMP, 2011

7. The war for talent
• Many jobs have become mobile
oDesk, Elance, etc, etc
• Jobs that are mobile (no local knowledge needed)
are in a global competition

8. Startup environment
• With IT, scalability has become easy
• Direct global competition from day 1.
Reference: http://www.barelkarsan.com/

9. Startup environment in Japan
• In Japan, three elements missing...
• Risk money
• Tolerance to failure
• Experienced advisors
• Very difficult environment to start a startup
Reference: VEC http://www.vec.or.jp/

10. Enough about risks and hard
data...
• Tripping, falling, and bumping your head is just
a process of learning how to walk

11. What is your goal?
• Live a “happy” life
The Bucket List (2007) (最高の人生の見つけ方）Warner Bros.
Write a wish list of things you want to do before you die
Steve Jobs, 2005, Stanford
“for the past 33 years, I have looked in the mirror every morning and
asked myself: ”If today were the last day of my life, would I want to do
what I am about to do today?””
“Your time is limited, so don‘t waste it living someone else’s life. Don‘t be
trapped by dogma ―which is living with the results of other people’s
thinking. “
• Do what you believe in, and do it now

12. Build your value system
• Understand how you make decisions
Value system of your
company/school/etc
Value system of the society
Your value system
e.g. Northern East volunteer episode
• You can always replace what is above, but not
your value system. You need to build it yourself

13. And create your domain
• Now that you know what is most important to you,
what do you want to be?
Brand manager for NPOs
Market profession in
community service
Market
data
analyst
• Don’t worry you can always change your mind

14. About MerryBiz
• I will keep this brief

15. WHY?
To empower
freelance/startups/small biz
on what they are good at
...all this admin work needed
Leave that to
MerryBiz!

16. WHAT ?
Back-office (accounting/tax/social
security/law/etc) service.
Simple, safe and reasonable!
Members
デザイ IT マーケ
小売 …
ナー 開発者 ター
Professional Team
司法
弁護士 会計士 税理士 社労士
書士

17. WHAT ?
Simple, safe and resonable
e.g.：Expenses
3,000JPY
① Receive an ②Dump your ③Throw it into ④Receive
envelope receipts the post box accounting data
(Print outs can be
provided with
optional service)

18. Your business is cool!
Wow!
• 500 Startups mentors loved the idea
• Large market
Approx 8 mil companies in small/mid business
• Strong trend in the US (e.g. Docracy.com) to
work on back-office service

19. What is unique about our company
Credo
Simple Happiness,
for Everyone
小さな幸せを、みんなに
Everyone?
Customers, business partners, staff, and myself
Why?
True good service can only be provided by happy people

20. What is unique about our company
• We don’t own an office (and we don’t plan to have
one)
• No fix time
• Support your dreams!!
Out staff/employees will fully support you!

21. We want talented people!
Scheduled to launch on mid June
http://merrybiz.jp