This document provides 10 predictions for social media in the coming year. It predicts that social media will empower disenfranchised groups and ignite action for social change, which brands can tap into. It also predicts that people will flee brands' social media pages if they post too frequently, the consumer stops using the product, or due to a bad customer experience. Finally, it predicts that social media access will increasingly occur via mobile devices, and that helping others on social media can create customers for life.
3. ExactTarget is a Global SaaS Company
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4. We Power Interactive Cross-Channel
Digital Marketing
INTERACTIVE
MARKETING
HUB
EMAIL
DATA &
ANALYTICS
MOBILE SOCIAL WEB
MARKETING AUTOMATION
INTERACTIVE
MARKETING
HUB
EMAIL
DATA &
ANALYTICS
MOBILE SOCIAL WEB
MARKETING AUTOMATION
6. ExactTarget Social Products:
Start Conversations that Convert
SocialEngage
A leading platform for social
customer engagement puts
conversations in one place.
SocialPages
Create Facebook fan pages
simply, and manage multiple
pages from one dashboard.
SocialPartners
Partners in the social
space that complement
ExactTarget Social products.
SocialProfile
Connector
Analyzes the overlap of social
channels for email subscribers,
and provides smart and social
cross-channel analytics.
8. Prediction: Major Social Changes
People will use social media to motivate disjointed communities:
1. Social Media EMPOWERS disenfranchised groups
2. Social Media IGNITES action
3. Social Media RECOGNIZES Individuals
THE LESSON? Tap into the power of social change as a way to amplify
your brand through Facebook and Twitter
9.
10. What Causes Followers to flee?
73% of social media users “unliked” a brand because of the following:
1. Brands post too frequently
2. Consumer stopped using the product
3. Bad customer experience
13. 1. Monitor the frequency of your posts - post less often
2. Consider using targeting by gender and location on Facebook
3. Let users know that if they’d like to receive/not receive your posts
4. And finally – provide an excellent social customer experience
Keys To Success:
14.
15.
16. Keys To Success:
1. Training programs
2. Social media policies
3. Inspired content
4. Internal metrics
5. Recognition
17.
18. Of B2B Marketers Believe Social is A Key Part of the Marketing Mix
19. 1. Success in B2B looks different—if it helps to create a lead, it’s worth
more than getting a lot of views.
2. Be Patient – Purchase Cycle is Longer
4. Social is an excellent way to build trust
5. Social is the place where business people get news and information
Keys To Success:
20.
21. Instagram – Proof of the Visual Trend
1. 61% have used Instagram in the past 24 hours
2. 48% of users declare using Instagram more often
than other networks
3. 83% use it at work, surpassing Facebook and YouTube by a long shot
There was a period of liking everything, collecting friends, but now people are being more selective
From predictions 2013 whitepaper – read for more. More and more brands will tap into the rest of the organization to develop relationships with the customer – beyond customer services. People from product / marketing / sales /execs. Use personal accounts to tweet on behalf of the brand. Requires SM managers to set guidelines and provide tools.
Go to where your customers are –things are becoming more visual across the board but interact with your customers they way the want to. Consider demographics and preferences.
More and more retailers are incorporating social into the physical presence as well as online.
Burberry created this social experience in their dressing rooms where you would go pick out a suit, and there would be a tag and you would take it into the dressing room and there would be monitors in there so a video feed would show real-time tweets / photos of models in the suit.“Perhaps the coolest bit of technology is Burberry's use of radio-frequency identification (RFID) chips. Chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in the common areas or in a fitting room, specific content — say, information about a bag's stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk — will appear. The chips will be attached before products leave manufacturing centers to assist with inventory tracking and management as well.”But doesn’t have to be this complicated – talk about how you can tweet in “cheese”y jokes to American Grilled Cheese Kitchen.
Jay Baer’s rant: doing something viral for the sake of doing something viral doesn’t drive business. It’s all about providing value and making your marketing do something that helps.
The Facebook Ads API enables several functions including:Audience creation/management – matching and adding to an audienceAd unit creation and managementBidding, including providing reach estimates and suggested bidsReporting