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Chapter 6 Analyzing Consumer Market

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TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Influences Consumer Behavior? Cultural Factors Social Factors Personal factors
Consumer Behaviourism ,[object Object]
1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. ____ the process by which we select, organize and interpret information inputs. ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERCEPTION Selective Attention Selective Retention Selective Distortion Subliminal Perception
[object Object]
2. ____ the process by which we select, organize and interpret information inputs. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Which of the following is false? Based of Freud’s Theory: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
[object Object],[object Object]
3. Which of the following is false? Based of Freud’s Theory: ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Subcultures include the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUBCULTURES Nationalities Religions Racial Groups Geographic Groups
[object Object],[object Object]
4. Subcultures include the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following statements are true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Psychological Processes Motivation Perception Learning Memory
[object Object],[object Object]
5. Which of the following statements are true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Self – development and realization is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
[object Object]
6. Self – development and realization is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Appliance warranty is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
[object Object]
7. Appliance warranty is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Wanting to buy a new house is part of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
8. Wanting to buy a new house is part of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. Packaging is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
9. Packaging is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Location is part of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
10. Location is part of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011

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Chapter 6 Analyzing Consumer Market

  • 1. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
  • 2.
  • 3. What Influences Consumer Behavior? Cultural Factors Social Factors Personal factors
  • 4.
  • 5.
  • 6.
  • 7. PERCEPTION Selective Attention Selective Retention Selective Distortion Subliminal Perception
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  • 11. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
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  • 15. SUBCULTURES Nationalities Religions Racial Groups Geographic Groups
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  • 19. Key Psychological Processes Motivation Perception Learning Memory
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  • 23. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
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  • 27. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
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  • 42. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011