Social Media ascendent - SXSW - extreme interest Markets are conversations - Cluetrain (1999) - Do not “target”, interact instead What to convey? - This is my product?? - This is ME. This is what I think.
“ Earthrise” Apollo 8 - Christmas Eve 1968 - A new view of the world A new type of environmentalism begins Your view of the “world” has a tremendous effect on your customers What are the issues of importance? What things are going to change? What do you think are the real problems? Where are you going?! Who sees things the way you do? That is your market.
Examples: Activerse - users in complete control of “Presence” - Release 1.0 story ParcPlace/Oracle/Java - Portability is key - Story = Hardware swiftly changing, avoid lock-in, move as needed
Blind Side discussion - A different worldview for football Texas Football evolution
Position - Play will drive 3-D Technology, Gamers will pay for advanced Hardware Negatives - not enough memory for high quality displays, too expensive for “Home” Speed of refresh is all that mattered! Games bigger than movies
Very important to remember that the guy that started Twitter also did Blogger A study in expression - Blogs = intensive work/daunting, Twitter = nearly frictionless expression Shortness made it easier to create and consume Private - easy to block, not about private conversation, separate mechanism Scale - just a technical issue Not a business - who cares? focusing on revenue kills many budding communities, twitter has huge value
Chris - very talented and challenged Teachers turn negatives to positives everyday
Final message - It’s tough to get in the picture, so make sure you have something worthwhile to convey when you do.