Presentation by Krista Neher (www.kristaneher.com), bestselling author of the Social Media Field Guide, CEO of Boot Camp Digital (www.bootcampdigital.com) and Social Media speaker from PubCon 2011. This presentation covers an advanced topic in social media marketing - how social media can be leveraged for search engine marketing. In this presentation social media marketing speaker Krista Neher shares tips and tricks for using social media to help you dominate search engine results.

1. Search + Social Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher @bootcampdigital

2. About Me

4. people share 30 billion pieces of content on Facebook and over 5 billion tweets — about a quarter of which contain links to content

5. “ End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one website owner linking to another or the often mediocre crawl of a dumb bot.” – Mike Grehan

6. Social Media Sites rank well in organic search

9. But NOT just The regular, social media sites like Facebook and Twitter (but they work too)

10. I’m not going to talk about linkbuilding (although that is a side benefit)

11. I’m going to tell you how to dominate search engine results with social media

12. Content Driven Sites

13. 53% of time spent online is consuming content

15. They rank well in search engines

16. They are great for long tail search words

17. So how do I do this?

18. Step 1: Choose your keywords/phrases/whatever you want to rank for

19. Step 2: brainstorm content topics that hit your keywords + provide value

20. Step 3: Create awesome content that lives in different forms

21. slideshare

22. scribd

23. YouTube (and other video sites)

25. Step 4: post content with keywords in your targeted sites

26. Result chuck norris can create tornados by running around in circles

27. PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929