ALA Marketing Presentation

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knappmarketing

Four best marketing strategies employed by law firms in 2009 to attract and retain the clients they want.

Business Technologie

Marketing Initiatives That Have Legs in the New Economy Amy L. Knapp, Knapp Marketing October 23, 2009

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Presentation Overview ,[object Object],[object Object],[object Object],[object Object]

#1 Be Client Centric ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study 1.1 ,[object Object],[object Object],[object Object],[object Object]

Case Study 1.2 ,[object Object],[object Object],[object Object],[object Object]

#2 Business Development and ROI ,[object Object],[object Object],[object Object],[object Object]

Case Study 2.1 ,[object Object],[object Object],[object Object],[object Object]

Case Study 2.2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3 Recycle, Reuse, Repurpose ,[object Object],[object Object],[object Object]

Examples You Can Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Further Repurposing Options ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Studies 3.1 & 3.2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Amy’s ALA Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#4 Web Innovations ,[object Object],[object Object],[object Object]

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Case Studies 4.1, 4.2, 4.3 ,[object Object]

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ALA Marketing Presentation

1. Marketing Initiatives That Have Legs in the New Economy Amy L. Knapp, Knapp Marketing October 23, 2009

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16. Blogs

17. Facebook

18. LinkedIn Groups

19. Twitter

20. JD Supra

21. Legal OnRamp

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23. LinkedIn Profile: Jeremy Epstein

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