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                   Growing a new understanding
                             of design
                                +++




+ Studio Breakfast 7.11.2012 | Katharina Moebus, design activist, researcher, blogger
“Stay hungry, stay foolish.”
Steward Brand, Whole Earth Catalogue 1974
First man on the moon, 1968




                              WEC, published between 1968 – 1972, last in 1998.
                              “Google in paperback-form”, said Steve Jobs.
Ray & Charles Eames, Powers of Ten: A Film Dealing with the Relative
Size of Things in the Universe and the Effect of Adding Another Zero
(sketch version 1968, final version 1977)
Climate change, just one of our 'wicked problems'...
Role of design in
      st
the 21 century?
‘ - The dish’takes an experimental approach to design practice to question the current status
 5
quo of our profession. The project consists of a series of events and workshops that took place
in changing urban locations of Helsinki during late 2010, with a focus on the consumption and
production of food. Food is an ephemeral material that satisfies one of the most basic needs
shared by all humans. It reflects local conditions, traditions, culture and social change.

By drawing analogies to past and current movements in the design and art field, ‘ - The Dish’
                                                                                5
aims to inspire thought amongst creative professionals, students and everybody else about the
way we live, work, and consume – now and in the future.


Collaborators & partners:
Avikainen Bakery, Maatilatori, Part oy, City of Helsinki, HUB Helsinki, Public School Helsinki,
Archie-Team, Seurasaarisäätiö. Kierrätyskeskus, Ravintola Kuurna, Antto Melasniemi, Salla
Kuuluvainen, and many more...
And then, there were some other events...
+
Inspiration
“Our heads are round so that thoughts can change direction.”
                                              Francis Picabia
Hannah Höch, Cut
with the Dada Kitchen
Knife through the Last
Weimar Beer-Belly
Cultural Epoch in
Germany, 1919, collage
of pasted papers,
90x144 cm,
Nationalgalerie,
Staatliche Museen zu
Berlin
Unknown graffiti, Sous les pavés, la plage; during Paris student revolts 1968.
(Under the paving stones, the beach)
“Poetry should be made by all.”
                     Lautréamont
… such as telling a story based on the letter on the spoon
you just ate your yoghurt with...
+
Participation
“Everybody is an artist.”
                  Joseph Beuys
Beuys firmly believed in:

 the power of universal human creativity
 the potential for art to bring about revolutionary change

 the concept of social sculpture, in which society as a whole was to be


regarded as one great work of art (the Wagnerian Gesamtkunstwerk), to
which each person can contribute creatively
Joseph Beuys & many
others, 7000 Oaks –
City Forestation Instead
of City Administration
(German: 7000 Eichen
– Stadtverwaldung statt
Stadtverwaltung),
1982, during
documenta 7, City of
Kassel.
“Everyone designs who devises courses of action aimed at changing
existing situations into preferred ones. The intellectual activity that
produces material artefacts is no different fundamentally from the
one that prescribes remedies for a sick patient or the one that
devises a new sales plan for a company or a social welfare policy for a
state.”
             Herbert A. Simon, The Sciences of the Artificial, 1969
Co-creation,
according to Sanders’and Stapper’ definition, co-creation
                                    s
refers to “any act of collective creativity, i.e., creativity that is
shared by two or more people.”
Marti Guixé, droog
design (& others),
Sculpt Me, Urban Play
Amsterdam 2008.
+
Openness
QLA Visitor Center,
with the QLA, GIZ,
World Education and
many others.
English for
Sustainable Tourism,
with the LNTA, New
Zealand Foundation.
Trip to Ban Phakeo.
What do we actually really need?
Abraham Maslow,
Hierarchy of Needs,
1943
Manfred Max-Neef,
Matrix of Fundamental
Human Needs, Human
Scale Development,
1986.
+
Empathy
Social design,

 as the creation of social reality; design of the social world
 as a design process that contributes to improving human


well-being and livelihood (Holm 2006)
 material and immaterial products that can address human


problems on broad scale and contribute to social well-being
(Margolin 2002)
365 wellbeing Sub-lifestyles:
Designing with a Finnish Community,
Student Module 29.10. -
14.12.2012...
+
Enquiry
Daniel Fallman, The
interaction design
research triangle of
design practice, design
exploration, and design
studies, 2008.
designCAPITALIA, A radical framework for
interrogating the purposes of design, designers
and the act of designing in past, present and
future contexts. Alpha version by Alastair Fuad-
Luke & Aalto collaborators, 2012.
+
 Dialogue &
Collaboration
“Forget design as a territory and practice that can be laid claim to,
stop talking to yourselves, give up on repackaging design within
design, and start talking to other people, other disciplines, broaden
your gaze, engage the complexity of design as a world-shaping
force and help explain it as such.”
                                           Tony Fry, Design Futuring
Jaqueline Russel,
adapted from Brown
2008: Knowledge
cultures as a nested
system, Tackling
Wicked Problems:
Through the
Transdisciplinary
Imagination (2011).
>>> Recommended!
What the **** is a 'wicked problem'? (in Finnish: häijyt)
(Rittel and Webber, 1973)

 ill-defined problems
 a complex issue that defies complete definition

 not possible to solve alone

 part of a complex interconnected system

 part of the society that generates them, any resolution brings with it


a call for changes in society
 opposite of a 'tame problem' that can be tackled with existing


modes of inquiry and decision-making
 such as: climate change, social inequality, apathy, war, AIDS, just to


name a few
+
Understanding
     (?)
Thackara's 7 frameworks for designing in a complex world:
(In the Bubble, 2005)


- from blueprint and plan to sense and respond
- from high concept to deep context
- from top-down design to seeding side edge effects
- from blank sheets of paper to smart recombination
- from science fiction to social fiction
- from designing for people to designing with us
- from design as project to design as service
Possible new roles of a designer: (an evolving list)

enabler, facilitator, socio-donneur, imagineer, free agent, catalyst,
capacity builder, visionary pragmatist, community enabler, trans-
disciplinary integrator, social entrepreneur, practicing researcher,
design management thinker, long-term strategist, reflective thinker, re-
directive practitioner, pragmatic intellectual, knowledge worker,
communicator, networker, active citizen, intelligent maker, ...
+
Kiitos!
???
         Questions
           ???




katharina.moebus@gmail.com/@aalto.fi
            window874.com

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+Studio breakfast 07112012 growing a new understanding km

  • 1. +++ Growing a new understanding of design +++ + Studio Breakfast 7.11.2012 | Katharina Moebus, design activist, researcher, blogger
  • 2. “Stay hungry, stay foolish.” Steward Brand, Whole Earth Catalogue 1974
  • 3. First man on the moon, 1968 WEC, published between 1968 – 1972, last in 1998. “Google in paperback-form”, said Steve Jobs.
  • 4. Ray & Charles Eames, Powers of Ten: A Film Dealing with the Relative Size of Things in the Universe and the Effect of Adding Another Zero (sketch version 1968, final version 1977)
  • 5. Climate change, just one of our 'wicked problems'...
  • 6. Role of design in st the 21 century?
  • 7.
  • 8. ‘ - The dish’takes an experimental approach to design practice to question the current status 5 quo of our profession. The project consists of a series of events and workshops that took place in changing urban locations of Helsinki during late 2010, with a focus on the consumption and production of food. Food is an ephemeral material that satisfies one of the most basic needs shared by all humans. It reflects local conditions, traditions, culture and social change. By drawing analogies to past and current movements in the design and art field, ‘ - The Dish’ 5 aims to inspire thought amongst creative professionals, students and everybody else about the way we live, work, and consume – now and in the future. Collaborators & partners: Avikainen Bakery, Maatilatori, Part oy, City of Helsinki, HUB Helsinki, Public School Helsinki, Archie-Team, Seurasaarisäätiö. Kierrätyskeskus, Ravintola Kuurna, Antto Melasniemi, Salla Kuuluvainen, and many more...
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. And then, there were some other events...
  • 17. “Our heads are round so that thoughts can change direction.” Francis Picabia
  • 18. Hannah Höch, Cut with the Dada Kitchen Knife through the Last Weimar Beer-Belly Cultural Epoch in Germany, 1919, collage of pasted papers, 90x144 cm, Nationalgalerie, Staatliche Museen zu Berlin
  • 19. Unknown graffiti, Sous les pavés, la plage; during Paris student revolts 1968. (Under the paving stones, the beach)
  • 20. “Poetry should be made by all.” Lautréamont
  • 21. … such as telling a story based on the letter on the spoon you just ate your yoghurt with...
  • 23. “Everybody is an artist.” Joseph Beuys
  • 24. Beuys firmly believed in:  the power of universal human creativity  the potential for art to bring about revolutionary change  the concept of social sculpture, in which society as a whole was to be regarded as one great work of art (the Wagnerian Gesamtkunstwerk), to which each person can contribute creatively
  • 25. Joseph Beuys & many others, 7000 Oaks – City Forestation Instead of City Administration (German: 7000 Eichen – Stadtverwaldung statt Stadtverwaltung), 1982, during documenta 7, City of Kassel.
  • 26. “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.” Herbert A. Simon, The Sciences of the Artificial, 1969
  • 27. Co-creation, according to Sanders’and Stapper’ definition, co-creation s refers to “any act of collective creativity, i.e., creativity that is shared by two or more people.”
  • 28. Marti Guixé, droog design (& others), Sculpt Me, Urban Play Amsterdam 2008.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. QLA Visitor Center, with the QLA, GIZ, World Education and many others.
  • 36.
  • 37.
  • 38. English for Sustainable Tourism, with the LNTA, New Zealand Foundation. Trip to Ban Phakeo.
  • 39. What do we actually really need?
  • 41. Manfred Max-Neef, Matrix of Fundamental Human Needs, Human Scale Development, 1986.
  • 43. Social design,  as the creation of social reality; design of the social world  as a design process that contributes to improving human well-being and livelihood (Holm 2006)  material and immaterial products that can address human problems on broad scale and contribute to social well-being (Margolin 2002)
  • 44.
  • 45. 365 wellbeing Sub-lifestyles: Designing with a Finnish Community, Student Module 29.10. - 14.12.2012...
  • 47. Daniel Fallman, The interaction design research triangle of design practice, design exploration, and design studies, 2008.
  • 48.
  • 49.
  • 50. designCAPITALIA, A radical framework for interrogating the purposes of design, designers and the act of designing in past, present and future contexts. Alpha version by Alastair Fuad- Luke & Aalto collaborators, 2012.
  • 52. “Forget design as a territory and practice that can be laid claim to, stop talking to yourselves, give up on repackaging design within design, and start talking to other people, other disciplines, broaden your gaze, engage the complexity of design as a world-shaping force and help explain it as such.” Tony Fry, Design Futuring
  • 53. Jaqueline Russel, adapted from Brown 2008: Knowledge cultures as a nested system, Tackling Wicked Problems: Through the Transdisciplinary Imagination (2011).
  • 55. What the **** is a 'wicked problem'? (in Finnish: häijyt) (Rittel and Webber, 1973)  ill-defined problems  a complex issue that defies complete definition  not possible to solve alone  part of a complex interconnected system  part of the society that generates them, any resolution brings with it a call for changes in society  opposite of a 'tame problem' that can be tackled with existing modes of inquiry and decision-making  such as: climate change, social inequality, apathy, war, AIDS, just to name a few
  • 57. Thackara's 7 frameworks for designing in a complex world: (In the Bubble, 2005) - from blueprint and plan to sense and respond - from high concept to deep context - from top-down design to seeding side edge effects - from blank sheets of paper to smart recombination - from science fiction to social fiction - from designing for people to designing with us - from design as project to design as service
  • 58. Possible new roles of a designer: (an evolving list) enabler, facilitator, socio-donneur, imagineer, free agent, catalyst, capacity builder, visionary pragmatist, community enabler, trans- disciplinary integrator, social entrepreneur, practicing researcher, design management thinker, long-term strategist, reflective thinker, re- directive practitioner, pragmatic intellectual, knowledge worker, communicator, networker, active citizen, intelligent maker, ...
  • 60. ??? Questions ??? katharina.moebus@gmail.com/@aalto.fi window874.com