Comprised of three volumes, the new edition of Kline's forthcoming report will provide a global overview of the worldwide market for natural and organic cosmetics and toiletries, with an emphasis on the European and U.S. markets. The report will focus on key trends, developments, challenges, business opportunities, and will feature natural ingredient ratings using Kline’s proprietary rating scale. Detailed global profiles will also be provided for about 10 key companies marketing natural personal care products, as well as profiles of regional players Product classes covered: • Fragrances • Hair care • Makeup • Oral care • Skin care • Toiletries

1. www.Klinegroup.com
Report #Y632H | © 2014 Kline & Company, Inc.
Consumer ProductsConsumer Products
7th Edi on
To Be Published 4th Quarter 2014
Base Year: 2014
Forecasts to 2019
Regional Coverage:  Europe  United States
This three-volume report series will provide a global overview of the worldwide market for natural and organic
cosme cs and toiletries, as well as deep insights on the markets in Europe and the United States. Focusing on
key trends, developments, challenges, business opportuni es, this comprehensive analysis will feature natural
ingredient ra ngs using Kline’s proprietary ra ng scale.
This Report Will Answer Such Ques ons as:
 What is the defini on of “natural”?
How is the “truly natural” segment affected by
the “nature-inspired” one?
What are the fastest growing natural personal
care brands, and why?
 Who are the market leaders?
Where are the opportuni es for personal care
marketers?
Natural Personal Care Global Series:
Market Analysis and Opportuni es

2. Consumer ProductsConsumer Products
Natural Personal Care Global Series:
Market Analysis and Opportuni es
www.Klinegroup.com Report #Y632H | © 2014 Kline & Company, Inc.
Tenta ve Report Contents*
GLOBAL OVERVIEW
Introduc on
Global Execu ve Summary
With an emphasis on the European and U.S. markets,
this chapter will provide a high level overview of the
worldwide natural personal care market in terms of key
findings, regional breakdowns, compe ve landscape,
category trends, and future outlook.
Global Brand Profiles
Detailed global profiles for 10 key brands/companies
marke ng natural personal care products, as listed in
Table 1. The following informa on will be provided:
Company overview
Manufacturers’ sales and growth for 2014
Product offerings
Channels of distribu on
Natural ra ng
Marke ng ac vi es
Outlook to 2019
NOTE: This edi on focuses mainly on Europe and the
United States. Coverage of other regions is based
mainly on research conducted at a global level with
mul na onal industry par cipants, secondary research,
and extrapola on from previous edi ons.
MARKET REPORTS
Comprehensive reports are offered separately for Europe
and the United States.
Introduc on
Market Overview
Total industry size and growth
Key lessons learned
Breakdowns of natural-inspired vs. truly natural
products
Market drivers and trends
Product class sales breakdowns
Product and ingredient trends
Compe ve landscape
Channels of distribu on
Cer fica on standards
Outlook to 2019
Brand Profiles
Brief profiles for approximately 10 smaller brands/
companies marke ng natural personal care products
as listed in Table 1. Informa on provided will include
company overview, sales es mates, natural ra ng, primary
distribu on channel, and future outlook.
* Subject to charter subscriber input
Table 1: Brands Profiled
Global Europe United States
Aveda (Estée Lauder)
The Body Shop (L’Oréal)
Burt’s Bees (Clorox)
Dr. Hauschka
Jurlique
L’Occitane
Natura
Oriflame
Weleda
Yves Rocher
Annemarie Borlind
Caudalie
Kneipp
Korres
Lavera
Logona
Lush
Melvita
Nuxe
Primavera
Alba
Arbonne
Aubrey Organics
Avalon Organics
Aveeno (Johnson &
Johnson)
Badger
Dr. Bronner’s
Jason Nautral Products
Tom’s of Maine
(Colgate-Palmolive)
Yes to

3. Consumer ProductsConsumer Products
Natural Personal Care Global Series:
Market Analysis and Opportuni es
www.Klinegroup.com Report #Y632H | © 2014 Kline & Company, Inc.
Scope
This report will provide subscribers with an analysis of industry trends and development, market
size and growth, product trends, brand synopses, and compe ve forces within the global
natural personal care market.
This edi on focuses mainly on Europe and the
United States. Coverage of Europe focuses on
France, Germany, Italy, Russia, Spain, and the
United Kingdom. Other regions are covered at a
higher level with less detail.
The market is defined as take-home (consumer
use) personal care products that are posi oned
as natural. It excludes back-bar products used in
salons, spas, etc. For this report, natural is de-
fined as all brands where being natural is a core
element of its posi oning.
The following product classes are covered: fra-
grances, hair care, makeup, oral care products,
skin care, and other toiletries.
This report uniquely separates the market into
two dis nct segments: truly natural products
and those that are simply inspired by nature.
This report considers brands to be truly natural
if they are formulated with a high propor on of
ingredients that comply with our defini on of
natural.
Key Benefits
This report will enable subscribers to exploit business opportuni es by understanding market
growth factors, the compe ve landscape, and future trends.
Assess the global natural personal care market
and understand the unique market drivers in the
key markets of Europe and the United States.
Learn which categories hold the most opportuni-
ty, which channels of distribu on are important
in each market, and what brands and types of
companies are ge ng ahead of the pack.
Inform decisions on business opportuni es and
marke ng/sales plans.
Iden fy poten al strategic alliances, acquisi on
candidates, and/or customers.
Augment business plans with reliable insights
and data.
Subscribers also receive one day of consulta on
me with members of the research team. This
me can be used for strategic planning assis-
tance or to explore specific or related industry
informa on not covered in the report.

4. Consumer ProductsConsumer Products
Natural Personal Care Global Series:
Market Analysis and Opportuni es
www.Klinegroup.com Report #Y632H | © 2014 Kline & Company, Inc.
Methodology
Kline’s approach places principal emphasis on primary research techniques to ensure that the founda on of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and
leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragma c industrial
and commercial experience to understand and interpret global impacts and local perspec ves. This edi on of
Natural Personal Care focuses mainly on Europe and the United States. Coverage of other regions is based mainly on
research conducted at a global level with mul na onal industry par cipants, secondary research, and extrapola on
from previous edi ons.
Primary Research
We Know Who to Talk to. We Know How to Listen.
A high number of in-depth discussions are conducted by each
analyst. All interviews are done with true industry insiders.
Kline’s analysts draw upon pragma c experience to
understand global impacts and local perspec ves. Our
interviews engage experts across all per nent fields and
sectors including:
Marketers/manufacturers
Distributors
Government agencies
Retailers
Suppliers
Trade organiza ons
Cer fying bodiesSecondary Research
We Know Where to Look – Mining the Details.
Analysis is further supplemented by secondary
research, consis ng of constant tracking of annual
company reports, na onal sta s cs bureaus, trade/
industrial/professional associa ons, and the like.
Relevant developments are diligently followed and
their impact closely monitored. Reports also draw upon
non-confiden al data from Kline’s internal database,
consis ng of over half a century’s syndicated research.
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, dis lled,
and validated. Kline’s proven methodology allows
excep onally effec ve, precise, and reliable market
intelligence procurement and assessment, giving
subscribers a solid founda on on which to grow, refine,
and expand their business with confidence.
Kline Creden als
Kline is a leading global management consul ng and
market research firm offering the complete spectrum
of services. The firm has served the management
consul ng and market research needs of organiza ons
in the chemicals, materials, energy, life sciences, and
consumer products industries for over 50 years.
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