Survival tips for nonprofit communications professionals drawn from Kivi Leroux Miller's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."

1. Kivi Leroux Miller’s Survival Tips for Nonprofit Marketers Excerpted from The Nonprofit Marketing Guide: High-Impact, Low Cost Ways to Build Support for Your Good Cause

2. “ The great difference between those who succeed and those who fail does not consist in the amount of work done by each, but in the amount of intelligent work.” – Og Mandino

3. Ask specific people to do specific things flickr.com/photos/maria_keays/2707711281

4. Build rapport with your community and your fans. flickr.com/photos/drawing_with_light/3344998399/

5. Position your nonprofit as a trusted leader with a clear voice. flickr.com/photos/111emergency/4413259486

6. Keep up with best practices, big brains, and cool kids.

7. Get fear out of the way. flickr.com/photos/hunterwilliams/3333797271/

8. Organize what you’ll need again and again. flickr.com/photos/oskay/2156888497/

9. Test and track. Do what works. Stop doing what doesn’t! flickr.com/photos/oskay/2156888497/

10. Keep building your own skills.

11. Get your staff and board on your marketing team (even if you do it secretly).

12. Delegate to and empower others, including junior staff, interns, volunteers, and consultants. flickr.com/photos/carl-johan/26575652

13. STAY BALANCED: Give yourself a break.

14. For more survival tips, order your copy today from Amazon or your favorite bookseller.