4 Crucial Steps to Email Marketing That Converts! Succeeding at Email Marketing Chris Hexton, Co-founder & CEO at Vero. Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so ware Vero and the author behind the Chris Hexton Vero fast growing Vero Email Marketing Blog. Join me on Twitter @chexton #KISSwebinar 1 Personalization is More Than Just a Name, 2 Click Tracking is for Suckers, 3 Grow Your List Faster, 4 My Customers Did What? PERSONALIZATION IS MORE THAN JUST A NAME. How to send one-on-one emails that go beyond “Hi, Chris...” Ways to approach customer segmentation. 1 Customer lifecycle!
 Based on your customers behavior. E.g. started a free trial, checked out 4 times! 2 Customer personas! Based on the attributes of your customers. E.g. where they work, how old they are, etc. Customer lifecycle Case study: Segment on customer attributes Get specific …and even more specific Get specific The biggest in the business: Personalization Use data and events 2 CLICK TRACKING IS FOR SUCKERS. Why tracking conversions is vital Things you want to know Did this email lead to signups? Does this email lead to signups on its own? How does my email impact other conversion channels? Who is engaging with which email? Why these things matter How much should I spend on my email marketing? Tracking conversions consistently What happen if you’re not doing this? Here is the ideal end result Setting it up in your email provider 3 GROW FASTER Creative tips to increase your subscribers quickly Use a dedicated landing page http://pages.getvero.com/the-marketers-email-conversion-course/ Use your home page …because valuable stories gets leads Think of your content as one big funnel Valuable content gets leads An example of a survey I use via Qualaroo Use pages where you have “dead” traffic Hack various platforms - e.g. Hacker News Display remarking to drive leads to your subscription forms Sharing matters Use every li le chance you get MY CUSTOMERS DID WHAT? Tracking customer actions and the future of email One-to-one context What is the next action you want your customers to take? Use series Build momentum

1. Chris Hexton, Co-founder & CEO at Vero
4 Crucial Steps to Email
Marketing That Converts
!
Succeeding at Email Marketing
&

2. Who Am I ?
Chris is a highly respected thought leader
on email marketing. He's the co-founder
of behavioral email marketing
so ware Vero and the author behind the
fast growing Vero Email Marketing Blog.
Chris Hexton
Vero

3. @chexton #KISSwebinar
Join me on Twi er

4. 1 Personalization is More Than Just a Name
2 Click Tracking is for Suckers
3 Grow Your List Faster
Table of Contents
4 My Customers Did What?

5. WATCH THIS WEBINAR RECORDING NOW

6. PERSONALIZATION
IS MORE THAN
JUST A NAME
How to send one-on-one emails
that go beyond “Hi, Chris...”
1

7. Ways to approach customer segmentation
Customer lifecycle!
Based on your customers behavior. E.g. started a free
trial, checked out 4 times.
!
Customer personas!
Based on the a ributes of your customers. E.g.
where they work, how old they are, etc.
1
2

8. Customer lifecycle

9. Case study: Segment on customer a ributes

10. Case study: Segment on customer a ributes

11. Case study: Segment on customer a ributes

12. Case study: Segment on customer a ributes

13. Case study: Segment on customer a ributes

14. Get specific

15. …and even more specific

16. Get specific

17. The biggest in the business: Personalization

18. The biggest in the business: Personalization

19. Use data and events

20. Use data and events

21. CLICK TRACKING IS
FOR SUCKERS
Why tracking conversions is vital
2

23. Things you want to know
Did this email lead to signups?
Does this email lead to signups on its own?
How does my email impact other conversion channels?
Who is engaging with which email?

24. Why these things ma er
How much should I spend
on my email marketing?

25. Tracking conversions consistently

26. Tracking conversions consistently

27. What happen if you’re not doing this?

28. Here is the ideal end result

29. Se ing it up in your email provider

30. LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

31. GROW FASTER
Creative tips to increase your
subscribers quickly
3

33. Use a dedicated landing page
http://pages.getvero.com/the-marketers-email-conversion-course/

34. Use a dedicated landing page

35. Use your home page

36. Use your home page

37. Use your best stories

38. …because valuable stories gets leads

39. Think of your content as one big funnel

40. Valuable content gets leads

41. An example of a survey I use via Qualaroo

42. Use pages where you have “dead” traffic

43. Hack various platforms - e.g. Hacker News

44. Display remarking to drive leads to your
subscription forms

45. Sharing ma ers

46. Use every li le chance you get

47. MY CUSTOMERS DID
WHAT?
Tracking customer actions
and the future of email
!
4

48. One-to-one context

49. One-to-one context

50. What is the next action you want your customers to
take?

51. What is the next action you want your customers to
take?

52. What is the next action you want your customers to
take?

53. What is the next action you want your customers to
take?

54. Use series

55. Build momentum and you’ll excel

56. Questions?
Ask away, we’ll do our best to
give you an answer
&

57. THANK YOU
Chris Hexton
Co-founder and CEO at Vero
&