Learn how Samsung has increased trade engagement using an extended enterprise learning management system (LMS).

1. Achieving trade engagement through a
next generation extended enterprise LMS
In partnership with
Stuart Chadwick, Global Solutions Director
Totara User Group, July 15th 2015

2. AGENDA
• Project background
• A collaborative approach
• Tour of Samsung Backstage
• Results
• Questions
Tweet us: @kineo, #KineoTUG

3. 3
Project
background

4. Project background
• Samsung UK’s online training portal
• Product knowledge for retailers and operators
• Key platform for building ongoing relationships /
engagement with retail and operator staff
Audience
• Retail/Operator store staff based in the UK
(up to 70k users)
• Call centre staff based globally
(e.g. India, South Africa)
• Primarily 20-34 year old, tech savvy sales staff
• Driven by competitions, money, the thrill of a sale!
• Really want to understand what makes new
handsets different and exciting.

5. Project background
Previous iteration of Samsung Backstage was
underperforming:
• Initially well received but ultimately poorly rated by users
• Based on a bespoke CMS, little or no tracking of learning
• Lots of games with little relevance to Samsung products
• Very hard to maintain/update and client was heavily reliant
on agency, for making even the smallest of changes
• Different and inconsistent versions of site for smartphone
and desktop

6. Project background
New site had to provide:
• Unified site across desktop, tablet and smartphone
(fully responsive); over 50% of users access the site
on mobile devices!
• Much better tracking & reporting of learning and
user engagement
• Increased and meaningful engagement with users
• A great brand experience: The UX was paramount!

7. 7
Collaborative
approach

8. 8
• Consultancy
• Solution approach
• Technology
• LMS & EL dev
• Training
• Technical support
• Concept innovation
• UX & visual design
• Engagement strategy
• Content updates
• Client management
• Inspiration
• Product content
• Content updates
A great working partnership

9. 9
Tour of
Samsung
Backstage

13. • Promo carousel
• Recent learning as well as
suggested learning
• My latest badge (more
later)
• Promotions, competitions
and social links

14. • This is the learners
personalised learning
space (quite simple at the
moment eg no learning
plans)
• Similar to homepage;
promoting learning,
competitions & social
feeds
• Access to all my Open
Badges…

15. • Learners are rewarded
with badges for
completing product
knowledge learning
and passing the quiz /
assessment
• Badges are also
awarded for eg
completing your profile;
often the best source
of information about
your user base!
• Initially an ‘Enlisted’
badge was awarded on
sign-up, both to
provide instant reward
and to introduce the
concept of Badges…

16. More information about Open Badges:
• Free and open: For organisations to
create, issue and verify digital badges
• Recognition: Of skills and knowledge via
verifiable digital rewards
• Transferable: Collect badges from multiple
sources, online and off, into a single
backpack… to display skills &
achievements on social networking sites,
job sites, websites etc.
• Stackable: Whether they’re issued by one
organization or many, badges can build
upon each other and be stacked to tell the
full story of your skills and achievements.
• Evidence-based: Open Badges are
information-rich. Each badge has important
metadata which is hard-coded into the
badge image file itself that links back to the
issuer, criteria and verifying evidence.

17. Download the TLS Open Badges Guide for
more information:
http://www.totaralms.com/resources

18. • Course categories, in this case by product family
• Graphical representation of categories,
continuing the visually-rich UX
• Uses ‘hero’ category – smartphones in this case,
which is the top selling category…

19. • Here we see the individual products/courses
within the Smartphones category
• Visually-rich UX carries right through
• Uses ‘hero’ products layout – Galaxy S6 here,
the flagship product…

20. Lush course layout that
feels very ‘webby’

21. Adaptive layout
responsive design…

22. Super powerful Totara/Moodle quiz engine:
• Question banks
• Control over attempts eg 2 failed attempts
then quiz locked for 24 hours
• Lots of control over grading eg average
score, highest score, last score
• Forms part of the course completion criteria
(along with completing the SCORM elearning
module)… to enter the Galaxy Cup

23. • CG Kineo also
developed the
elearning content
for iris & Samsung
using Adapt, for
fully responsive,
multi-device
elearning
• 28 courses
delivered in under
10 weeks!
• UX flows through
to the learning…

26. • Extended enterprise model
• Responsive theme
• Mostly standard functionality
• Custom front end design (CSS)
• Key site pages and quizzes
• Back-end content management
• Usage reporting & analytics
• Personalised
• Open badges
• Promotions and campaigns
• Social feeds
• Content maintainable by client
• Responsive for multi-device
• Elearning content delivery
• Standard Adapt features
• Seamless UX with LMS
• Content maintainable by client
Open Source LMS
Open Source Elearning

27. Open Source LMS
Open Source Elearning

28. Engagement
strategy

32. • Competitions and promotions further
supported through an ongoing email
campaign
• Backstage course completions linked
to Facebook competitions, which in
turn promotes Backstage on FB

33. • The Backstage Battles are a great
example of a really fun competition
leveraging social media and with fab
prizes
• Samsung Backstage is much more
than an LMS!

34. Everyone can see the competition
pages but only those that have
completed the product knowledge
and passed the quiz can enter the
competition

35. • Celebrates winners
• Promotes the Backstage concept
via other social channels: Twitter,
Facebook and Instagram
• The Galaxy Cup is a recent
community-based promotion…

37. Recap on how we did it
A great UX
• Stunning visual design
• Looks and feels like a quality website, not a dull & dusty LMS!
• Fully responsive and optimised design: desktop, tablet and smartphone
Gamification not games
• Leader boards (coming soon)
• Competitions & rewards
• Achievement of badges
• “Levelling up” via recognition of learning
Joined up across channels
• Social Media: Facebook, Twitter & Instagram
• Supported by ongoing Email and SMS campaigns
…all linking back to/from the Learning Platform

38. www.kineo.com info@kineo.com