Introducing SoMo Bridge

•

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Have you every tried accessing a contest or promotion on Facebook via a Smartphone or a Tablet? You'll just be redirected to the wall of the page running the promotion. We can change that! conceptbakery's SoMo Bridge Technology offers an elegant solution to the problem.

Business

Based on Facebook date from December 2012, except where noted.

Linda White
I have tried to enter to become a tester but my
phone won’t allow me to proceed past pushing
the button. With 3 dogs 2 cats a 2yr old and a
8 month old I would really love to test this.... is
there another way to enter?
February 27 via mobile

Dr. King Schulz
I don’t see the form???
February 24 via mobile

Joanne Doe-Smith
How can I become a tester? I use my iPhone
mostly and rarely get to a computer.
February 22 via mobile

Mention and link to Custom tab can’t be RESULT: Angry and disappointed users;
a promotion or accessed. Users will see no mobile traction and missed potential
Facebook Ad an error message. momentum

CURRENT STATUS
* these comments inspired by real users

Jon Doe-Smith
I got a sample yesterday and used it. WOW I
am impressed!!!!
February 27 via mobile

Mary Lopez
Yay!!! I was chosen too!

February 26 via mobile

Michael Moore
So glad I could participate in your promotion
and test out the products.
February 25 via mobile

Robbie Windsor
I just signed up and I’d love to be selected as a
team captain :)
February 25 via mobile

Mention and link to Users access fully- RESULT: Users are positively surprised;
a promotion or functional mobile version the campaign can live up to its
Facebook Ad on smartphones & tablets full potential

USING SOMO BRIDGE
* these comments inspired by real users

It’s time to make your page fully accessible to
Facebook’s mobile users! Contact us at
303 500 3130 or info@conceptbakery.com.

GIVE US A RING
SoMo Bridge Technology: Basic Package
Access to your custom Facebook tab on mobile
devices: iPhone, iPad, Android phones & tablets.

only $250 US

303 50
0 3130
info@co
nceptba
kery.com

THANK YOU
for your attention!

conceptbakery GmbH & Co. KG | Lindenstr. 82 | 50674 Köln | T: (+49) 221 292 177 0 | E: info@conceptbakery.de | www.conceptbakery.de | ©2002 - 2013

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The Regus Work-Life Balance Index, which surveys over 16,000 professionals in more than 80 countries, has registered 24% rise between 2010 and 2012. This is a positive indication that now even more workers globally believe that conditions are improving and that measures are being taken to help them successfully manage to balance their personal and their work time. The Regus Index calibrates work-life harmony by combining a number of different factors, both ‘soft’ indicators such as feelings of enjoyment, sense of achievement and satisfaction with the amount of time spent at home, and ‘hard’ factors such as working hours and additional duties in order to monitor real improvements in the lives of professionals all over the globe. In 2012, some 61% of business people globally feel that their work-life balance has improved since 2010. Although a positive majority, this figure still has considerable room for improvement as the decade advances.

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This is a guide to building a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study. I presented this at Upload Lisboa 2014, Portugal's largest digital and social media conference. If you are interested in me presenting at your event please shoot me an email: aehorsburgh@gmail.com This presentation proposes that brands should build real-time marketing into their every day practice through smaller events that align well with brand values. (Slides 4 - 13) It then looks at the inner workings of a social media war room, sharing how to plan for real-time opportunities with Netflix at the Oscars. (Slides 14 - 38) Finally it shows how to scale a war room for teams as small as one person with the required free tools. (Slides 39 - 46).

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Introducing SoMo Bridge

1. NO ACCESS CONTESTS SHOPPING GIVEAWAYS CONTACT FORMS GAMES ... FOR MOBILE USERS

2. Based on Facebook date from December 2012, except where noted.

3. Linda White I have tried to enter to become a tester but my phone won’t allow me to proceed past pushing the button. With 3 dogs 2 cats a 2yr old and a 8 month old I would really love to test this.... is there another way to enter? February 27 via mobile Dr. King Schulz I don’t see the form??? February 24 via mobile Joanne Doe-Smith How can I become a tester? I use my iPhone mostly and rarely get to a computer. February 22 via mobile Mention and link to Custom tab can’t be RESULT: Angry and disappointed users; a promotion or accessed. Users will see no mobile traction and missed potential Facebook Ad an error message. momentum CURRENT STATUS * these comments inspired by real users

4. Jon Doe-Smith I got a sample yesterday and used it. WOW I am impressed!!!! February 27 via mobile Mary Lopez Yay!!! I was chosen too! February 26 via mobile Michael Moore So glad I could participate in your promotion and test out the products. February 25 via mobile Robbie Windsor I just signed up and I’d love to be selected as a team captain :) February 25 via mobile Mention and link to Users access fully- RESULT: Users are positively surprised; a promotion or functional mobile version the campaign can live up to its Facebook Ad on smartphones & tablets full potential USING SOMO BRIDGE * these comments inspired by real users

5. It’s time to make your page fully accessible to Facebook’s mobile users! Contact us at 303 500 3130 or info@conceptbakery.com. GIVE US A RING SoMo Bridge Technology: Basic Package Access to your custom Facebook tab on mobile devices: iPhone, iPad, Android phones & tablets. only $250 US

6. HAPPENING AT THE BAKERY STRATEGY & CONSULTING Brand management (social and digital) Cross-media embedding MOBILE Content and apps optimized for mobile use Within Facebook or as native apps for iOS, Android and more. CAMPAIGN PLANNING & MANAGEMENT Idea development Implementation (design and programming) Sweepstakes, product tests, games, contests, etc. SOCIAL MEDIA (ADVERTISING) Creating ad copy, banner, etc. Running ads on Facebook, YouTube, CONTENT PRODUCTION Twitter, etc. Managing social media accounts Monitoring and optimization Community management Content production (infographics, videos, slideshows, blog posts, etc.)

7. SOME OF OUR CLIENTS

Introducing SoMo Bridge

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Introducing SoMo Bridge