This document provides an overview of Honda Motor Company, including its history, visions, mission, financial position, products, and competitors. Soichiro Honda founded the company in 1937 and it initially produced piston rings before moving into motorcycle production in 1948. Honda's mission is to seek technology that helps realize true peace and happiness on the earth. Financially, Honda's net sales are dominated by motorcycles and automobiles, with motorcycles accounting for 76% of net sales in 2011. Honda sells millions of motorcycles and automobiles globally each year, with its top markets being Japan, North America, Europe, and Asia.

2. HONDA
MANAGEMENT

3. HONDA
Presented to:
Sir Asim
Presented By:
Ali Khokhar
Sheraz Saeed

4. HISTORY
Headquarters
Tokyo, Japan

5. The Power of Dream
HISTORY
 Soichiro Honda (1906-1992) was Japanese engineer
and industrialist, and founder of Honda Co.,Ltd.
 In 1937, Honda began producing piston rings-used in
motorcycles.
 In 1948, Honda stared producing complete
motorcycles.
 In 1949, Takeo Fujisawa joined the Honda ( one of
the most person lead to Honda’s success )
 In 1968, Launching the Honda 1300-Honda’s first
small car.

6. VISIONS
AND
TARGETS
Strategy Targets
Process Targets
Enviromental
Targets
People Targets
Business Targets

7. VISIONS
Focusing on “satisfaction” (customers’, associates’
and shareholders’) with challenging spirit and
flexibility, we are dedicated to supplying latest
generation cars with advanced technology, greater
fuel efficiency and competitive prices, along with
friendly and efficient after sales back up, maintaining
“quality” as core of all activities.

8. MISSION

9. MISSION
THE HONDA MISSION IS
To seek technology that helps realize true peace and
happiness on earth.

10. FINANCIAL POSITION
2011
2010
2009
HONDA

11. Percentage of Net Sale
9%
15%
Motorcycle
Automobile
Other Product
76%

12. Net Sale / Operating Income (Billions Yen)
Motorcycle (Net Sale)
Motorcycle (Operating Income)
Automobile (Net Sale)
13,000
Automobile (Operating Income)
8,500
9,000
7,500
6,000
5,500
1,000
2007
6,250
1,550
1,500
1,500
1,400
300
2008
2009
1,100
1,000
2010
1,750
6,850
2,500
1,300
1,100
2011

13. Units Sales by Region (Thousands)
10000
9,178
9000
8000
7000
6000
5000
4000
3000
2000
1000
1,690
1,458
190
582
1,008
202
185
266
198
0
Japan
North America
Motorcycle
Europe
Automobile
Asia
Other Regions

14. PRODUCTS

15. The all New
Honda Accord
Coupe
3.5 –liter i-V6
Putting OUT 271-hp
6-Speed manual transmission

16. The all New Honda
Accord Coupe

17. The all New
Honda Pilot

18. The all New
Honda CR-Z

19. It adds
Confidence

22. Weaknesses
Staid
Traditional
Funding Sources

23. Competitors

24. Thanks