4. Measurable. Can a quantitative or qualitative attribute be used as a measure?
5. Actionable. Can the information be used to improve performance? If the objective doesnât change behaviour in staff to help them improve performance, there is little point in it!
6. Relevant. Can the information be applied to the specific problem faced by organisations?
7.
8. Measurement Key Performance Indicators Measures that help you understand how you are doing against your objectives. highlight success, or failures, for the objectives you have created for your organization Business Objectives: Increase Sales, Increase customer retention, Reduce Acquisition Costs, Increase # of leads, Increase share of voice, Increase quality of leads to sales, Reduce customer service costs
9. Typical TrackableKPIs Increase Rate & Value of Conversions Increase Average order size (ecommerce apps) Increase Customer Lifetime Value Increase Average Revenue Per User Reduce Cost per Lead & Cost Per Sale Reduce Core Bounce rates Increase Frequency and Return rates Reduce Abandonment rates
10. Metrics Traffic Related Statistics # Page Views, Visits, Unique Visitors Channel Statistics Decomposition of Organic, Paid, Email, Direct etc.. Social Stats # of Twitter, FB, Blog, LinkedIn followers/comments # of 3rd Party Links Partners, Referrals, Promotions, Affiliates # of Newsletter signups # of Site Specific Downloads Webinar Views, Articles, Whitepapers, podcasts
17. Acquisition Strategy How good is the acquisition strategy? Traffic Sources Report. Around 40% to 50% Search is normal 20% or so Direct Traffic. 20% to 30% Referring Sites 10% Campaigns Â
52. Folders for large organisation+ By behaviour â search and browse http://www.smartinsights.com/blog/web-analytics/google-analytics-web-analytics/segmenting-google-analytics/
53. Modifying profile setup within âGoogle Analytics Settingsâ Customisation technique 5 Goals and funnels
65. Use Feedback tools forâŠâWhyâ not âWhatâ http://www.smartinsights.com/digital-marketing-software/website-feedback-tools-review/
66. http://www.4qsurvey.com/ âBad web site. Difficult to find item as no search box provided for short cutâ âI can't find any prices on your websiteâ âWould like to see where I can buy products fromâ .