Most businesses fail or do not reach their potential because they lack direction and purpose. This presentation demonstrates the need for and benefits of a clearly defined business strategy.

1. Business Success Starts with a Clear Strategy Presented by Kevin Nott June 17, 2009

13. Primary Focus Characteristics Product Integrity Customer Satisfaction Objective Existing products Customer needs Product Evolution New customers or uses for existing products New products for existing customers Growth Focus Products and services Customer type Business Defined by PRODUCT/SERVICE CUSTOMER/MARKET

14. Basis for Competition BASIS FOR SELECTION BY CUSTOMER Level of service – the experience. Quality, price and speed are less important. SERVICE Quality of the product. Price, service and quality will be less important QUALITY Speed of delivery. Quality, price and service are of lesser importance SPEED Lowest price. Speed, quality and service are of lesser importance. LOW PRICE

15. Strategic Options Summary SERVICE QUALITY SPEED LOW PRICE PRODUCT/SERVICE CUSTOMER/MARKET

19. Strategy Fit Matrix Internal Capabilities Foolish Challenge Low Temptation (Solution seeking a problem) Winner High Low High Meets Customer Wants / Needs

21. No Strategic Alignment Skills Systems Structure Shared Values Staffing Style Strategy

22. Limited Strategic Alignment Skills Systems Structure Shared Values Staffing Style Strategy

23. Clear Strategic Alignment Strategy Shared Values Systems Structure Skills Staffing Style

25. Kevin Nott , M.A. Business Strategy Coach Kevin@ GetProfitPointed .com