5. iacquire.com @kchen_23
SEO 101
How do people search?
$40 Billion of
Investment in 2012
Paid Marketing – 10% of Traffic
$5 Billion of
Investment in 2012
Inbound Marketing
– 90% of Traffic
20. iacquire.com
SEO 101
on-page factors
Sitemap
• Is the Sitemap a well-formed document?
• Has the Sitemap been submitted to your webmaster
tools accounts?
• Did you find pages in the site crawl that do not appear in
the Sitemap?
• Are there pages listed in the Sitemap that do not appear
in the site crawl?
@kchen_23
24. iacquire.com
SEO 101
on-page factors
301 Redirect
• A permanent server redirect - a
change of address for a web
page found in the htaccess file on
apache servers. Also useful for
dealing with canonical issues.
• New url can pick up 90%-99%
SEO juice from old url
@kchen_23
26. iacquire.com
SEO 101
on-page factors
Rel=“canonical”
• The rel=canonical tag passes the
same amount of link juice
(ranking power) as a 301
redirect, and often takes up much
less development time to
implement.
@kchen_23
28. iacquire.com
SEO 101
on-page factors
• The index and actual counts are roughly equivalent
• The index count is significantly smaller than the actual
count
• The index count is significantly larger than the actual
count
URLs
@kchen_23