Online Marketing For Emergency Services Praetorian Group

Online Marketing for Emergency Services Praetorian Executive Marketing Seminar: Praetorian Group, Inc. 200 Green St., Ste. 200 San Francisco, CA 94111 (415) 962-8324

EMS1.com Network ,[object Object],[object Object],[object Object],[object Object],160% Growth Over the Past Year

Who’s The Praetorian Group? ,[object Object],[object Object],[object Object],[object Object]

Who’s Alex Ford? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketing for Emergency Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emergency Services: Moving Online

More People Online then Ever ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emergency Services Moving Online ,[object Object],[object Object],[object Object],Pre-existing media channels unable to deliver depth, interactivity or timeliness

What First Responders are Doing Online: ,[object Object],[object Object],Community Interaction ,[object Object],[object Object],Product Research Training/ Research Stay Informed ,[object Object],[object Object],[object Object],[object Object],[object Object]

A step by step guide to match your marketing objectives with online solutions Seizing the Online Opportunity:

Step 1: Identify Your Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: What You Can Do on Your Own ,[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO): ,[object Object],[object Object]

SEO Framework Page Structure External Linking Underlying Technology Content

Top 5 SEO Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Press Releases/Contributed Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Newsletters ,[object Object],[object Object],[object Object],[object Object],Objectives Addressed  Interacting with Customers, Market/Customer Research, Launching New Products, Driving Traffic, Sales and Leads

Step 3: Working with a Media Partner ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Video ,[object Object],[object Object],[object Object],[object Object]

Choose Your Type and Distribute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where it Should Go What to Produce

Banners ,[object Object],[object Object],[object Object],[object Object],[object Object]

Email Blasts ,[object Object],[object Object],[object Object],[object Object]

Creating an Effective E-Blast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Content Sponsorship ,[object Object],[object Object],[object Object],[object Object]

Microsites ,[object Object],[object Object],[object Object]

Step 4: Evaluating Your Online Marketing Strategy ,[object Object],[object Object],[object Object],[object Object]

Beyond the Banner: The Bigger Picture of Online Marketing

A Framework for Online Marketing Solving Business Problems Impression- Based Marketing Direct Marketing Educating the Market Increasing Sophistication/ Impact

The Offline Impact of Online Ads Source: Harvard Business Review, April 2008; comScore A component of your marketing mix…

Best in Class Marketing FireRehab.com

Solving Business Problems FireRehab.com FireGrantsHelp.com $10 Million in grant requests this year alone

Key Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketing For Emergency Services Praetorian Group

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Online Marketing For Emergency Services Praetorian Group