Talk given at the South East Women in Business conference on Wednesday 16th September 2009

1. Using Twitter & Facebook to
improve Sales
keith bohanna

3. 3

4. 4
Squaring that circle
•Stuff is bought by people
•Who follow a decision making process

5. 5
A.I.D.A
•Attention
•Interest
•Desire
•Action

6. 6

8. Date

9. ✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin

10. ✤ Website - dinner party
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin

11. ✤ Website
✤ Blog - BBQ
✤ Facebook
✤ Twitter
✤ Linkedin

12. ✤ Website
✤ Blog
✤ Facebook - McDonalds
✤ Twitter
✤ Linkedin

13. ✤ Website
✤ Blog
✤ Facebook
✤ Twitter - popular cool cafe
✤ Linkedin

14. ✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin - restaurant full of suits

16. Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ It is the strongest word of mouth tool on the
internet at present

17. Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ It is the strongest word of mouth tool on the
internet at present

18. Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ It is the strongest word of mouth tool on the
internet at present
✤ Lets have a look at twitter

19. ✤ http://twitter.com/AlbionsOven
✤ http://twitter.com/kogibbq
✤ https://twitter.com/DellOutletIE

20. Easy steps to using twitter
✤ Go to www.twitter.com
✤ Set up account
✤ Search for others and follow them
✤ Look through the followers/ing of the good
ones

21. Active Listening
✤ Start tweeting,
✤ Start replying
✤ Start answering questions

22. Uber-Users
✤ Use software likeTweetdeck
✤ Add themselves to directories (wefollow.com)
✤ Monitor for certain phrases

23. ✤ www.tweetbeep.com emails you when a phrase
or word is used

25. Facebook basics
✤ Starts with a personal account/profile
✤ Business can have a Page
✤ You can also set up a Group

26. Personal Profile
✤ Build up your friends

27. Set up a Page
✤ www.facebook.com/pages/create.php
✤ Import Logo
✤ Photos, images
✤ If you have a blog - bring it in :-)

28. Blog to Facebook

34. Invite your friends to Fan you

35. Basics (again!)
✤ You have Friends
✤ Your page has Fans
✤ You can ask your Friends to Fan
✤ If you start a group - it has members

36. Caring is sharing
➜
✤ ➜
➜

37. Some Good Facebook pages
✤ Puddleducks
✤ Goods
✤ Two Dames
✤ Channelship
✤ Simply Zesty

38. Other things you can do
✤ Set up a group
✤ Use FB to publicise an event
✤ Run adverts on FB

39. FacebookAdverts
✤ Targeted demographically
✤ Similar to Google in terms of costs and daily
limits etc
✤ Worth experimenting with
✤ http://www.facebook.com/advertising/

40. ✤ http://www.krishnade.com/blog/
✤ http://www.simplyzesty.ie
✤ http://www.mulley.ie/blog
✤ Irish Blog nominees:
http://short.ie/listofblogs

41. ✤ IIA Guide to social media: Members only but
really good
✤ Facebook Pages Guide:
http://short.ie/facebookpages
✤ Twitter:
http://mashable.com/guidebook/twitter/
✤ Simply Zesty social media guide
✤ Allfacebook Pages Guide

42. ✤ keith@bohanna.com ; 086 2300702
✤ keith.bohanna.com (blog)
✤ www.keithbohanna.com (website)
✤ www.twitter.com/keithbohanna
✤ http://www.linkedin.com/in/keithbohanna