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The Power of Mobile Marketing: What you need to know to get in the game  Gene Groys BSKlive, Inc.  President
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behavior is Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile messaging explosive growth. VeriSign estimates that there are more than  525 million  mobile messages sent and received in North America on a daily basis.
Consumer Behavior is Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monthly personal consumption expenditures for telephone service per household. Source: FCC
Businesses are responding to the trend ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Mobile Marketing Initiatives
Getting in the game Need for simplification Tremendous Complexity in Mobile Content Value Chain;  Multiplicative Problem Putting the pieces together SMS Shortcode Campaigns Aggregators Carriers SMPP MMS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Terms
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is a Shortcode
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Campaign
Plan your Strategy
Plan your Strategy Cont…
[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Marketing Live
Q & A [email_address] www.staffknex.com The Power of Mobile Marketing: What you need to know to get in the game

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eMarketing Techniques Conference_Mobile Marketing Show

  • 1. The Power of Mobile Marketing: What you need to know to get in the game Gene Groys BSKlive, Inc. President
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Getting in the game Need for simplification Tremendous Complexity in Mobile Content Value Chain; Multiplicative Problem Putting the pieces together SMS Shortcode Campaigns Aggregators Carriers SMPP MMS
  • 8.
  • 9.
  • 10.
  • 13.
  • 14. Q & A [email_address] www.staffknex.com The Power of Mobile Marketing: What you need to know to get in the game