Follow up to the 2012 version, we discussed how to work with your boss to plan your social and CRM uptake. Examples to help you get started and the popular CEO Billboard List as well. Spottify list is available too. Need my help? Contact Keith Brooks via one of the following ways: Blog http://blog.vanessabrooks.com Twitter http://twitter.com/lotusevangelist http://about.me/keithbrooks

1. Business Anti-Social: The Boss Needs
SugarCRM, Give it To Them!
Keith Brooks, VoiceRite
Social Collaboration Practice Leader
kbrooks@voicerite.com
Twitter/Skype: lotusevangelist

2. Since We Last We Spoke…
• The Presidential Election
• The SF Giants Won the World Series
• Sandy was all about Danny until…
• The Miami Heat Won the NBA Championship
Photos from (L) Entertainmentrundown.com and (R) ruvilla.com

3. Today’s Topics
1) CEO
Evasion 3) The CEO
Billboard
2) CEO PR
4) Happy
Endings

4. Let’s Revisit…What is Against You
• CEO’s don’t care about using social
media..usually
• No Time for you
• Meetings and more meetings
• Broad plans on their minds
• To focus on urgent matters first
• Too many filters on the data they see
Photo from birdhouse.org

5. http://www.mbaonline.com/the-social-ceo-graphic/

7. http://mashable.com/2011/12/02/social-ceo-infographic/

8. Up Next
1) CEO
Evasion 3) The CEO
Billboard
4) Happy
2) CEO PR Endings

9. Lipstick on a Pig or
• Not always easy is it!
• The execs trust you…well I hope they do!
• Even Darth Vader could er, maybe not…
• Does your CEO
email, newsletter, blog, anything..like:
Comic from dilbert.com

10. CEO Opportunities to Leverage SugarCRM
• Disasters
• Sports Events YES! This is
• Holidays Marketing 101…
• Current Events*
but how many of
you have pitched
• Industry Events
these to your CEO?
• Movie Themes
• Travel Tuesday^
*=Be Careful out There
^=Manic Monday or Freaky Friday

11. One Example
http://learn.mindjet.com/SuperstormSandy
https://lonelybrand.com/blog/three-ways-
brands-exercised-great-crm-following-
hurricane-sandy/

12. CEO PR Second Example
Boston uses CRM to help respond to Superstorm Sandy
..used CRM software during Superstorm Sandy to help workers
respond to 4,600 phone calls and reports of downed trees
and wires…
Justin Holmes, director of constituent engagement for
Boston, says, “We were able to respond to more than 700
reported tree emergencies and 300 down wire reports
quickly --all 4,600 phone calls during the day of the storm
were answered by a live person within 30 seconds.”
This clearly shows the limitless benefits of
utilizing social CRM software. - Comments
http://www.kmworld.com/Articles/News/KM-In-Practice/Boston-uses-CRM-to-help-respond-to-Superstorm-
Sandy-87525.aspx

13. Next To Last Topic
3) The CEO
Billboard
1) CEO
Evasion
2) CEO PR
4) Happy
Endings

14. 1.
1. Confusion
No Time 6. With or Without You
6. One
2.
2. You Got Lucky 7. You'reI So Vain
Don’t Come Around 7. Me Mine
3. Same No More 8. Money
Here Old Song 8. Money
3. and Dance Dance 9. Pretzel Logic
Shut Up and 9. Big Shot
4.
4. Highway to Hell 10. Communication
Ballbreaker 10. Keep Talking
5. Low Budget Breakdown

15. If your Executives looks or acts like these people, You Have my Sympathy

16. 1. Confusion 6. With or Without You
2.
1. 6. We Will Rock
You Got Lucky 7. You're So Vain
Damn Good
3.
2. Same Old Song 8. Money
Happy You
3. and Dance Dance 7. ShotAll Shine On
Shut Up and 9. Big We
4.
4. to Tennis 8. Dream On
Highwayfor Hell 10. Communication
Anyone
5. Better Things Breakdown Plan
9. Part of the
10. You Got It

17. Help the CEO look …

18. Last Topic
3) The CEO
1) CEO Billboard
Evasion
2) CEO PR
4) Happy
Endings

19. What You Need From Me (Your Homework)
• Meet with your Boss ONLY about this
• Plan for the year in advance
• Give them a voice, find their angle
• Golf works, let me explain
• Create Templates
• Make it EASY https://twitter.com/execgolfmag
• No, Seriously, very, very easy or..
• Just do it for them

20. What I Need From You
Session Feedback
Select the SugarCon Mobile App:
1) Tap on this session
2) Tap on survey
3) Submit your feedback
OR
Let @SugarCRM know what you think

21. Thank You
Keith Brooks
Twitter and Skype: Lotusevangelist
kbrooks@voicerite.com about.me/keithbrooks
Blog: blog.vanessabrooks.com