1. mega
marketing

2. Contents
Definition
7 steps to mega marketing success
Megamarketting vs. marketing
Megamarketting in Indian context
Case
conclusion

3. mega marketing
Mega marketing is a term coined by U.S.
marketing academic, Philip Kotler, to describe
the type of marketing activity required when it
is necessary to manage elements of the firm's
external environment.

4. PhiliP kotler
founder of the term mega marketing

5. mega marketing
External factors
•Government
•Media
•pressure group
Philip Kotler coined this term, suggesting
that two more P’s
•public-relations
•power

6. power
2 p’S oF
mega
marketing
pUBLiC reLation

7. power
Ability to cause or prevent an
action, make things happen.
The discretion to act or not act.
Opposite of disability, it differs from
a right in that it has no
accompanying duties.

8. pUBLiC reLation
practice maintaining goodwill of an
organization‘s.
These efforts may also include support of
arts, charitable causes, education,
sporting events example.

9. 1. Research your market
2. Have a marketing plan
.
4.Watch your competition and model what works
3. Have goals for your marketing
5. Understand your customers
6 .Identify your niche
7.Focus only on people who can buy

10. MEGA MARKETING V/S MARKETING
Marketing objectives To satisfy consumer demands To gain market access by
satisfying consumer demand
Parties involved Consumers, distributors,
dealers, suppliers.
Govt. agencies, labor unions,
reform group, general public
Marketing tools Market research, product
development, planning etc.
Normal tools plus the use of
power and public relation
Type of inducement Positive and official
inducements
Positive and negative
inducements (treats)
Timeframe Short Much longer
Investment cost low Much higher
Personal involved Marketers Marketers and company
officers, lawyers etc
BASIS MARKETING MEGA MARKETING

11. MEGA MARKETING IN
INdIAN coNTExT?
Over the past two
decades, India has emerged
as a powerful economic
player on the world stage
It is currently the fourth-largest
economy in the world and some experts
think it will become the second-largest
economy by 2050.

12. cASE
Pepsi-Cola,.

13.  In addition to the four Ps of marketing
strategy, executives must add two
more—power and public relations.
 Effective marketing is possible with
this strategies.

14. Thank you
PREPARED BY:-
MaTa Moni,
roll no:102
arjun paTra,
rollno:68