1. Whole Foods Market
By Kristen Kawck

2. Overall Goals
Highest quality organic and natural products
Satisfying customers
Supporting team cohesion
Growth in profits
Care for local communities and environment
Promote a healthy lifestyle

3. Challenges
There are not many stores
May have to drive long distances
Last year they only opened 13 new stores
Higher prices
Controversy involving organic products and
community involvement

4. The Whole Foods
Market Theme
Quality for the community

5. Marketing Plan
Social Media
Facebook, Twitter, Wordpress Blog
Web Marketing
Google Ads, YouTube, Facebook Ads
Mobile Marketing
Whole Foods Market App

6. Social Integration
The blog posts with be posted to the fan page
the website and blog will have buttons for twitter
and Facebook
Each account will be linked and easily navigable

7. Metrics of Success
Twitter
Retweets
Facebook Fan Page
Likes, Shares
Google Analytics
Measure Website visits, Facebook Page visits

8. Budget
Budget of $60K
Social Media (labor): $10K
Web Marketing (Adwords, Facebook Ads): $20K
Mobile App: $20K

9. Results and Feedback
Depending on the results from Google Analytics, a
new strategy will be developed to research the
target market.
Keywords will continually be tracked to make sure
we are using these keywords in blogs.

10. Wrap Up
High Quality food for less
Contact by Facebook, Twitter, and Wordpress blog
Can reach web page by clickable ads on Google
Ads and Facebook Ads
Find the Whole Foods Market App on your phone
for updates to be sent directly to you