1. Welcome to Health 2.0:
The birth of User Generated Healthcare

2. Contents
What is it?
• What is Web 2.0?
Why should I care?
• Trends in Healthcare
• Why now?
What can I do with it?
• Examples

3. What is

4. Web 1.0 – Dot com (bubble)
In its aftermath (2004 – onwards) a new set of
web companies emerged
These companies took advantage of decreasing
cost of connectivity (the cost of
communicating with someone is cheaper)

5. A new type of web start up began to emerge ...

6. Social Networks – Being in touch with
others, collaboration, network effects
(myspace)
User Generated Content – Users
generating own content for other people
(blogs, wikipedia)
Multimedia on demand
(podcasts, Youtube)
Personalised Search
(Google adSense)

7. Tim O’Reilly coined the term “web 2.0” to
represent what he saw, as the next
generation of the web.
The first web 2.0 conference was held in Oct 2004.

8. Since then, there has been an explosion of
web 2.0 websites and companies …
Future of Web Apps 2007 – over
1,000 people attended. Making it the
biggest web 2.0 conference in the UK

9. Lets talk more about web 2.0 …
Definition of web 2.0?
No one can agree …

10. Tim O’Reilly’s version …
7 Principles:
• The Web as the platform
• Harnessing Collective Intelligence
• Mashing Data together
• End of the Software Release Cycle
• Lightweight Programming Models
• Software above the level of a single device
• Rich User experiences

11. Wikipedia’s version:
“Web 2.0 refers to a perceived second generation of
web-based communities and hosted services —
such as social-networking sites, wikis and
folksonomies — which aim to facilitate
collaboration and sharing between users…
Although the term suggests a new version of the
World Wide Web, it does not refer to an update
to any technical specifications, but to changes in
the ways software developers and end-users use
the web.”

12. Examples are easier than principles …

13. Social Communities and Networks:

14. User Generated Content:

15. Personalisation and Putting Users First:

16. In summary:
• Web 1.0 was about reading, Web 2.0 is about writing
• Web 1.0 was about companies, Web 2.0 is about communities
• Web 1.0 was about client-server, Web 2.0 is about peer to peer
• Web 1.0 was about HTML, Web 2.0 is about XML
• Web 1.0 was about home pages, Web 2.0 is about blogs
• Web 1.0 was about portals, Web 2.0 is about RSS
• Web 1.0 was about taxonomy, Web 2.0 is about tags
• Web 1.0 was about wires, Web 2.0 is about wireless
• Web 1.0 was about owning, Web 2.0 is about sharing
• Web 1.0 was about IPOs, Web 2.0 is about trade sales
• Web 1.0 was about Netscape, Web 2.0 is about Google
• Web 1.0 was about web forms, Web 2.0 is about web applications
• Web 1.0 was about screen scraping, Web 2.0 is about APIs
• Web 1.0 was about dialup, Web 2.0 is about broadband
• Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs
(http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/)

17. Why should I care?
Lets look at some trends in Healthcare
(http://www.emilychang.com/go/ehub/app/health-20/)

18. More information – Information is more
readily available. More information, more
informed choices
Disease Management and Preventative
Medicine – people being more proactive about
their health (exercise, eating properly)
Integrated healthcare networks – More
collaboration within Healthcare

19. Rising cost of healthcare – (driven in the
U.S.) People want value for money
Niches – Lots of niches, there are patients,
caregivers, insurers, pharmaceutical firms,
nurses, doctors and hypochondriacs

20. Why now?
More consumers are searching online for health
information
Consumers are building communities online
A growing demand for transparency
Consumers are comfortable with IT
Consumers are embracing Web 2.0 tools
Learning from Health 1.0
(Jane Sarasohn-Kahn, iHealthBeat)

21. Examples of Health 2.0 …

23. “People not involved in healthcare have no idea
what goes on quot;behind the curtain.quot; The death of
primary care, defensive medicine, malpractice,
reimbursement, Big Pharma and health care
reform are a small sample of issues that doctors
face daily …
This blog aims to pull that curtain back and quot;tell it
like it is.quot; By shining a light on physician
frustrations that the mainstream media may
ignore, perhaps we can get one step closer to
resolving these issues.”

35. Issues …
Privacy –
who owns your data?
Security –
how secure is your healthcare information?

36. Ideas?
Comments?
Please share!

37. credits
• http://www.flickr.com/photos/ale_pic/146778
9601/
• http://www.flickr.com/photos/bright/1181974
69/