Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority in search engines Google, Bing, Yahoo - all of which take queues from social media engagement in their algorithms.
How search engine optimization and social media optimization within a strategic plan can help brands reach target audiences.
21. How will your brand deliver
what search engines seek?
#PubCon @VirtualMarketer Rebecca Murtagh
22. The Website
Must be the primary asset and
ultimate destination for all
brand activity.
#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
23. 3 Types of Digital Content
Impact Your Brand:
• Owned
• Paid
• Earned
#PubCon @VirtualMarketer Rebecca Murtagh
26. Help customers…
Keep up on activities:
• Blog (w/Authorship)
• Social Media Updates
• News/PR/Media
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh
27. Help customers…
Learn about product/service
•
•
•
•
Demos
Instructional Video
Product Photos &
Documentation
Whitepapers
…directing visitors to website for info.
#PubCon @VirtualMarketer Rebecca Murtagh
28. Help customers…
Sweepstakes & Promotions
• Promote on Social Media
• Run on the Website
• Collect List (money is in the list!)
…manage on the website and assume responsibility and
ownership of customer relationships!
#PubCon @VirtualMarketer Rebecca Murtagh
29. Help customers…
Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh
30. Help customers…
Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…Direct to website for answers.
#PubCon @VirtualMarketer Rebecca Murtagh
31. Help customers…
Join Community of Brand Fans
• Community Management
• 1 to 1 Engagement
• Feed/Guide discussion
…making the community and website
reciprocal.
#PubCon @VirtualMarketer Rebecca Murtagh
32. Help customers…
Make Purchases
• Promotions (Including Ads)
• Social listening to identify
leads
• Make compelling offers
…conducting transactions on website.
#PubCon @VirtualMarketer Rebecca Murtagh