1. Preview:
Intellectual property
management
Strategy and Tasks
See my
Dr. Karl Popp lectures
http://www.drkarlpopp.com at
© Dr, Karl Popp 2013

2. Learn
In this lecture you learn about
• The definition of IP Strategy,
• IP Management tasks,
• Specifics of Intellectual Property Management in
the software business.
See my
lectures
at
This is just an appetizer. For the full video
please see my lectures at udemy www.drkarlpopp.com
© Dr, Karl Popp 2013

3. Agenda
• IP-Strategy
• Main task of Intellectual Property Management
• Subtasks of Intellectual Property Management
• Specifics of Intellectual Property Management in the
software industry
See my
lectures
at
This is just an appetizer. For the full video
please see my lectures at udemy www.drkarlpopp.com
© Dr, Karl Popp 2013

4. Background information
Business Models, Ecosystems and Partnerships
in the software industry
Profit from Software
Ecosystems
ISBN-13: 978-3842300514
Examples from over 50
software companies
www.drkarlpopp.com
© Dr, Karl Popp 2013

5. See my
IP STRATEGY lectures
at
This is just an appetizer. For the full video
please see my lectures at udemy
© Dr, Karl Popp 2013

6. Company strategy
(behavior view)
Definition
Company strategies are defined by goals and objectives
The company creates products and services to fulfill goals.
Objectives define in which way goals are achieved.
Sample Company IP strategy
Goal
• Creation and utilization of intellectual property See my
lectures
Objective at
• Maximizing shareholder value
This is just an appetizer. For the full video
please see my lectures at udemy www.drkarlpopp.com
© Dr, Karl Popp 2013

7. See my
Company strategy lectures
(structure view) at
Patent Partners
Acquisition authorities
targets
Software
Suppliers Customers
vendor
Open
Source
Comm. Service
Competitors
providers
Products,
Assets or
Services
www.drkarlpopp.com
© Dr, Karl Popp 2013

8. Components/Dependencies
IPM subtasks
/Relations
Portfolio
Management management
IP
of IP-
Compliance
Strategy
See my
lectures
IP at
Management
IP IP
Procurement Monetization
IP
Creation
This is just an appetizer. For the full video
please see my lectures at udemy www.drkarlpopp.com
© Dr, Karl Popp 2013

9. The offering
• Learn where you are and when you like
– With books or On demand video lessons
print or iBooks
or kindle
Profit from Software http://www.udemy.com/u/karlpopp/
Ecosystems
ISBN: 978-3842300514
www.drkarlpopp.com
© Dr, Karl Popp 2013