Andisa ntsubane microsoft amplify the future digital life conference january 2012

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Business Technologie

The Sistine Chapel - St Peter’s Basilica

“A suicide hotline is where they talk to you until you don’t feel
like killing yourself. Exactly the opposite of Telemarketing”

Dana Snow

We’re absolutely passionately addicted to phones -
we take them everywhere

If Twitter and Facebook existed in the 50’s - Apartheid
would have lasted 3 weeks
David Kau

SOME MISTAKES ALONG THE WAY
- VALUE PROPOSITIONS: SALT
- NAMING CONVENTIONS
- REVIEW LSM’S

Relationship Building vs Relationship Influencing
Personal Messaging vs Messaging in a Personal Space
Database vs Community
The Customer becomes the Marketer
The Hunter becomes the Hunted

Our Unique View: Businesses
Services
Software
enterprise consumer

Live

Live

Devices

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Andisa ntsubane microsoft amplify the future digital life conference january 2012

2. WE ARE ABOUT TO START….

4. Pope Julius II

5. The Sistine Chapel - St Peter’s Basilica

6. Michelangelo Buonarroti 1475 - 1564

7. • • •

8. • • •

9. • • • •

10. • • •

11.

12.

13.

14.

15.

16. “A suicide hotline is where they talk to you until you don’t feel like killing yourself. Exactly the opposite of Telemarketing” Dana Snow

17. TODAYS WORLD.

18. Sales Mkt Digital Mkt

19.

20. AFRICA RISING

21.

22. Nigeria/Lagos 2010

23. Mobile is working

24. We’re absolutely passionately addicted to phones - we take them everywhere

25. Everywhere……..

26. Everywhere!

27.

28.

29.

30. NATURAL MOMENTS

31.

32.

33.

34. PLATFORMS EXIST – GET CREATIVE

35. If Twitter and Facebook existed in the 50’s - Apartheid would have lasted 3 weeks David Kau

36. • • • • • • •

37.

38.

39.

40.

41.

42. TOWARDS BRAND LOVE

43. SOME MISTAKES ALONG THE WAY - VALUE PROPOSITIONS: SALT - NAMING CONVENTIONS - REVIEW LSM’S

44. One-to-Many One-to-One Trialogue

45. Relationship Building vs Relationship Influencing Personal Messaging vs Messaging in a Personal Space Database vs Community The Customer becomes the Marketer The Hunter becomes the Hunted

46.

47.

48. RIGHT BETS

49. Innovative Products

50. Innovative Products

51. Innovative Products s

52. Our Unique View: Businesses Services Software enterprise consumer Live Live Devices