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Social Media Program / Strategy 2009 Goals and Planning Karen Snyder October 21, 2008 http://karensnyd.blogspot.com Twitter: karensnyd
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forrester’s definition of the groundswell ,[object Object],[object Object],[object Object],http://www.forrester.com/Groundswell
The “traditional” model News and messaging were broadcast from the company Source: Voce Communications, 2008
When you add social media to the mix… Source: Voce Communications, 2008 Now all these people are talking to each other.
What do we do? It’s simple… Source: Voce Communications, 2008 Listen to what they are saying and engage them in a conversations.
Who is using social media?
Key Goals for the Social Media Program ,[object Object],[object Object],[object Object],[object Object]
Obstacles that have slowed us down in the past: ,[object Object],[object Object],[object Object],[object Object]
Tactics for achieving goals of social media program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Metrics for Success in 2009 ,[object Object],[object Object],[object Object],[object Object]
The Corporate Blog lets us tell our story, in our own words ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Corporate blog: Yahoo’s “Yodel Anecdotal” http:// ycorpblog.com
Sample Corporate blog: E-Bay’s  “ebay Ink” http:// ebayinkblog.com /
Case Study: Cisco’s Corporate Blog helps drive new market entrance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cisco’s Corporate Blogs Top-level Blog, Point of Entry Existing Blog
Breakdown of  2009 Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rick Clancy, CEO of Sony
Moving Forward: 2009 Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure Success: Annual Audit ,[object Object],[object Object],[object Object],Q408  Q109  Q209  Q309  Q409
Building blocks to a Corporate social media strategy Social Media Monitoring and Reporting Training, Policies and Processes Market Research / Brand Benchmarking Internal Evangelism and Education
Contact me for more info! ,[object Object],[object Object],[object Object]

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An Actual Social Media Program Plan / Strategy

  • 1. Social Media Program / Strategy 2009 Goals and Planning Karen Snyder October 21, 2008 http://karensnyd.blogspot.com Twitter: karensnyd
  • 2.
  • 3.
  • 4. The “traditional” model News and messaging were broadcast from the company Source: Voce Communications, 2008
  • 5. When you add social media to the mix… Source: Voce Communications, 2008 Now all these people are talking to each other.
  • 6. What do we do? It’s simple… Source: Voce Communications, 2008 Listen to what they are saying and engage them in a conversations.
  • 7. Who is using social media?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Sample Corporate blog: Yahoo’s “Yodel Anecdotal” http:// ycorpblog.com
  • 14. Sample Corporate blog: E-Bay’s “ebay Ink” http:// ebayinkblog.com /
  • 15.
  • 16. Cisco’s Corporate Blogs Top-level Blog, Point of Entry Existing Blog
  • 17.
  • 18. Rick Clancy, CEO of Sony
  • 19.
  • 20. Building blocks to a Corporate social media strategy Social Media Monitoring and Reporting Training, Policies and Processes Market Research / Brand Benchmarking Internal Evangelism and Education
  • 21.