This is the proposed plan that I presented to the management of my company. The goal is to expand our existing blog program into a larger social media program that would oversee the activities of the business units. I am happy to share this with anyone who might find it useful. Please contact me with any questions.
20. Building blocks to a Corporate social media strategy Social Media Monitoring and Reporting Training, Policies and Processes Market Research / Brand Benchmarking Internal Evangelism and Education