The document discusses important skills for content marketers, with the most important being strategic thinking rather than social media influence. It also questions where marketers find inspiration for their content and advises against hiring based solely on social metrics.

3. What do you think is
the most important
skill to become a
successful content
marketer?
1

4. What is the first
piece of content
you'd create?
2

9. Just kidding!
NEVER hire based
on Klout score.

11. *hint:
you cannot sail
this ship.
What's more important: strategy or execution?
8

13. Where do you get your inspiration for content ?
9