PR Case Study of Insecticides India Limited

2. Brand Strategies
• To create a unique and distinctive brand image of
Insecticides (India) in the agrochemicals space.
• To create buzz about Insecticides India Ltd among media
and farming community across the country.
• To create awareness about continuous innovation by the
company like setting up of an R&D center in Chopanki and
award of patent for its products.
•To raise awareness among farmers about the judicious and
safe use of agrochemicals through farmers’ meet and
campaigns

3. Positioning
•Positioning IIL as a leading and most trusted player in
Indian agrochemicals industry.
•Positioning IIL as a leader for promoting country’s
farmers, welfare community and ensure food security
•Help the company increase its sales by creating a positive
image about the company and products

4. Result
• Around thousand stories were generated for IIL in leading publications
/Electronic & Online media in a span of one year, thereby raising the
recall value of IIL as a brand
• Positing of Mr Rajesh Aggarwal MD, Insecticides India Ltd in all the
leader speak columns of all leading business publications, including The
Hindu Business Line, Business Standard, Business India, Forbes, ET
Now, NDTV Profit, Zee Business, CNBC
• The positive coverage of the company helped IIL won the
award for innovation in marketing.
• Stories worth ad value of over Rs 8 crore were generated in the period
of one year

5. Media Coverage

15. Thank you