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Testing
                            Navigation Usability



Wednesday, January 25, 12
People won’t use our
                        site if they can’t find
                        their way around it.


Wednesday, January 25, 12
Wednesday, January 25, 12
Wednesday, January 25, 12
Browsing
                            Searching



Wednesday, January 25, 12
Wednesday, January 25, 12
1. You’re usually trying
               to find something.



Wednesday, January 25, 12
2. You decide whether
              to ask or browse first.



Wednesday, January 25, 12
3. If you browse, you
               use signs to guide you.



Wednesday, January 25, 12
Wednesday, January 25, 12
Wednesday, January 25, 12
Fiction & Literature



Wednesday, January 25, 12
Best Sellers



Wednesday, January 25, 12
Collins, Suzanne



Wednesday, January 25, 12
Wednesday, January 25, 12
4. If you can’t find what
               you want, you’ll leave.


Wednesday, January 25, 12
Solution:



Wednesday, January 25, 12
Wednesday, January 25, 12
Navigation does 4 things:



Wednesday, January 25, 12
• Helps us find what we’re looking for
                    • Tells us where we are
                    • Tells us what’s here
                    • It gives us confidence in the people who
                            built it.




Wednesday, January 25, 12
Simplified Elements:



Wednesday, January 25, 12
Persistent Navigation



Wednesday, January 25, 12
Site ID



Wednesday, January 25, 12
Local Navigation




Wednesday, January 25, 12
Wednesday, January 25, 12
Provide navigation for
       multiple browsing behaviors




Wednesday, January 25, 12
Let’s take a look.




Wednesday, January 25, 12
Now, let’s figure out
                            how to test for this.



Wednesday, January 25, 12
1. Choose your methods.




Wednesday, January 25, 12
• Silent observation
                  • Talk-aloud protocols
                  • Entrance-exit interviews




Wednesday, January 25, 12
Develop a protocol




Wednesday, January 25, 12
• Browsing prompts
                    • Behavior coding
                    • Interval times
                    • Coding sheet formats
                    • Final info presentation formats


Wednesday, January 25, 12
Develop browsing prompts




Wednesday, January 25, 12

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