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11
Evaluating: Film and the Arts

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Learning Outcomes
• Identify real world applications for evaluation.
• Understand the steps for writing an evaluation.
• Interpret images and evaluative readings
about film and the arts.
• Analyze the rhetorical situation for an
evaluation.
• Apply the steps for writing an evaluative essay.

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Real World Applications
(LO 11.1)
School
• You may need to evaluate the performance of
your teammates in a collaborative group.
• You may need to evaluate a certain course or
instructor.

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Real World Applications
(contd.)
Daily Life
• You may evaluate the dining experience at
a local restaurant.
• You may evaluate a recent purchase for value.

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Real World Applications
(contd.)
Career
• You may need to complete a self-evaluation
in order to get a raise.
• You may need to evaluate two pieces of
equipment to determine which is superior.

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Steps for Writing an
Evaluative Essay (LO 11.2)
• Begin by describing
the subject you are
evaluating.
• Make a claim about
the subject you are
evaluating.
• Choose several
criteria for your
evaluation.
• Make a judgment
about each criterion.

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Steps for Writing an
Evaluative Essay (contd.)
• Support your
judgments with
specific evidence.
• Be fair with your
judgments.
• End with a final
claim about your
subject.

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Film and the Arts (LO 11.3)
Writing about an image
• Write an essay evaluating one of the
images in this chapter.
• You may want to describe the item
you are evaluating.
• Make sure to several criteria that work
for your subject in your evaluation.

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Film and the Arts (contd.)
Media connection for evaluating
• Watch, read, or listen to one of the
suggested media from the chapter to
discover additional examples of evaluation.
• Exploring media may help you better
understand methods of evaluation.
• Make sure to cite your sources.

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The Rhetorical Star (LO 11.4)
Subject
• Choose a topic that interests you.
• Make sure you are qualified to
evaluate the topic you selected.

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The Rhetorical Star (contd.)
Audience
• Identify your audience.
• Think about which details would
be most appropriate for your
audience.

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The Rhetorical Star (contd.)
Purpose
• Decide what you want to accomplish.
• Select the appropriate focus.

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The Rhetorical Star (contd.)
Strategy
• Your primary goal is evaluation.
• You may need to use additional
writing strategies.

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The Rhetorical Star (contd.)
Design
• Select the number of criteria you will
need to support your evaluation.
• Decide if you need additional
details to make your evaluation
clearer to your audience.

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Applying the Writing Process
(LO 11.5)
Discovering
• The readings, images and media suggestions may
introduce you to something you want to evaluate.
• Once you select your topic, make a list of
criteria to consider for your evaluation.
• Consider creating a checklist or graphic organizer
to help analyze your subject.

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Applying the Writing Process
(contd.)
Planning
• Decide the criteria you want to use for your
evaluation.
• Consider creating a cluster or outline to organize
your ideas.
• Save your strongest point for last.

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Applying the Writing Process
(contd.)
Composing
• Write a first draft.
• Focus each body paragraph on a specific criterion
that supports your evaluation.
• Don’t focus on grammar and punctuation.

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Applying the Writing Process
(contd.)
Getting Feedback
• Ask a classmate to read your rough draft.
• Utilize the peer review questions if possible.
• Get a second opinion if possible.

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Applying the Writing Process
(contd.)
Revising
• Using the feedback you received, revise
your evaluation.
• Make sure your evaluation is based on
specific criteria.
• Check that your judgments are fully supported.

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Applying the Writing Process
(contd.)
Editing
• Read your evaluation again.
• Look for grammar, punctuation, and mechanics.
• Check for consistency in verb tense.
• Use the present verb tense.

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Applying the Writing Process
(contd.)
Proofreading
• Read your essay one last time.
• Check for typographical errors or other errors
that could interfere with a reader’s understanding.