Search engine optimization, also known as “SEO”, can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google’s first page can seem like an impossible task even for experienced web-based businesses. In the “Targeting Your Market Online” webinar, we’ll discuss the following: -How to know the specific keywords your prospects are searching on Google -Tools that enable you to download a competitor’s entire campaign -How to ensure you are attracting profitable website visitors See our next webinar live at www.competeonweb.com/events.

1. Webinar- Targeting Your Market (May 2011)

2. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
30 Second Introduction
 Jon Tucker, Senior Strategist at Compete Marketing Group
– Based in San Diego, CA (US / Canada clients)
– Focused and experienced team
– Transparent and comprehensive projects
Jon Tucker
Senior Strategist
@JonTuckerUSA

3. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Does a Website Gain Exposure on Google?
Access and Understanding Authority
Technical Structure Online Referrals
Relevancy to Searches

4. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Google Understands Website Content
 Same way you read content
– Scan info first
– Titles
– Headings
– Bolding
– Excerpts

5. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Google Understands Website Content

6. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Google Has Difficulty With Certain Content
 Limit use of:
– Flash / animated content
– Images without optimized text
– Video without optimized text

7. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Gain Exposure in Your Market
Identify Website Build
Keywords Targeting Rankings

8. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Your Keywords
4-6 Topics Expansion Refinement
Broad representation of Identify all possible ways of Narrow down to 75-150
your prospect’s searches searching for information keywords across 4-6 topics

9. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Tactics and Tools
4-6 Topics Expansion Refinement
Market understanding Multiple Keyword Tools Search Volume
Competitor Campaigns Appropriate Wording
Searcher Intent
Compare Volume

10. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- 4-6 Topics
4-6 Topics Expansion Refinement
Blankets
Bedding
Pillows
Hospitality
Hand
Lotions
Toiletries
Soap &
Shampoo

11. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
TAKEAWAY- Choose 3 Topics Related to Your Business
 Consider the following:
– Categories of products that you sell
– Pain-points in your market
– Sections on competitor websites

12. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Expanding Your List
4-6 Topics Expansion Refinement
www.tinyurl.com/KeywordsGoogle

13. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Expanding Your List

14. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Refinement- Refining 1000’s of Keywords
 Search Volume
 Searcher Intent
 Realistic Wording

15. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
TAKEAWAY- Identify Top 5 Keywords For Each Topic
 Use volume from Google’s Keyword Tool
(www.tinyurl.com/KeywordsGoogle)
 Don’t use closely related synonyms
(i.e. bed sheet sets and bedding sheet sets)

16. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Wrap Up and Questions
NEXT WEBINAR SCHEDULED: www.CompeteOnWeb.com/events
 Tools
– www.tinyurl.com/KeywordsGoogle
 Questions?
– Twitter #seowebinar @JonTuckerUSA
– Or GoToWebinar question tool

17. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Appendix

18. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Targeting- Structure Your Website Based On Topics
Homepage
Products About Contact
Dresses
Shirts

19. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Targeting- Keywords on Webpages

20. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Tools- Identifying Keywords
4-6 Topics Expansion Refinement