SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
DigitalTrends
Jason Cruz
MRMWorldwide
McCannWorldgroup Philippines
Hi.
Social media marketing.
MRM Worldwide Manila.
Value and positive change through ads.
Digital is the present.
Text-based content yesterday.
Visual content today.
Nescafe Philippines
We entertain and engage.
One-way broadcasting yesterday.
Two-way communication today.
Coca-Cola Philippines
We converse and communicate.
Content control yesterday.
User-generated today.
KitKat Philippines
The community and consumers first.
Truth well told.
Thank you!

Weitere ähnliche Inhalte

Mehr von Jason Cruz

The Truth About the Millennial Workplace
The Truth About the Millennial WorkplaceThe Truth About the Millennial Workplace
The Truth About the Millennial WorkplaceJason Cruz
 
The Truth About Content Trends
The Truth About Content TrendsThe Truth About Content Trends
The Truth About Content TrendsJason Cruz
 
The Four Elements that Make a Social Media Crisis
The Four Elements that Make a Social Media CrisisThe Four Elements that Make a Social Media Crisis
The Four Elements that Make a Social Media CrisisJason Cruz
 
Wired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsWired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
 
Content Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyContent Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyJason Cruz
 
Growth through Social Media
Growth through Social MediaGrowth through Social Media
Growth through Social MediaJason Cruz
 
ASPAC 2015 - The Best Stories are Collective Stories
ASPAC 2015 - The Best Stories are Collective StoriesASPAC 2015 - The Best Stories are Collective Stories
ASPAC 2015 - The Best Stories are Collective StoriesJason Cruz
 
Social Media for Business - 5 Ways to Make it Work for You
Social Media for Business - 5 Ways to Make it Work for YouSocial Media for Business - 5 Ways to Make it Work for You
Social Media for Business - 5 Ways to Make it Work for YouJason Cruz
 
The Digital Workforce
The Digital WorkforceThe Digital Workforce
The Digital WorkforceJason Cruz
 
6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from Brands6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from BrandsJason Cruz
 
How to Share the Right Ideas through the Right Media
How to Share the Right Ideas through the Right MediaHow to Share the Right Ideas through the Right Media
How to Share the Right Ideas through the Right MediaJason Cruz
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social ListeningJason Cruz
 
Back to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementBack to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementJason Cruz
 
Introduction to Social Media Policies Creation
Introduction to Social Media Policies CreationIntroduction to Social Media Policies Creation
Introduction to Social Media Policies CreationJason Cruz
 
A Snapshot of Instagram Usage in the Philippines - 2014
A Snapshot of Instagram Usage in the Philippines - 2014A Snapshot of Instagram Usage in the Philippines - 2014
A Snapshot of Instagram Usage in the Philippines - 2014Jason Cruz
 
Social Media Management - The Coolest Career
Social Media Management - The Coolest CareerSocial Media Management - The Coolest Career
Social Media Management - The Coolest CareerJason Cruz
 
Against the Current - Digital Marketing's Challenges and Future in the Philip...
Against the Current - Digital Marketing's Challenges and Future in the Philip...Against the Current - Digital Marketing's Challenges and Future in the Philip...
Against the Current - Digital Marketing's Challenges and Future in the Philip...Jason Cruz
 
Are You Safe on Social Media?
Are You Safe on Social Media?Are You Safe on Social Media?
Are You Safe on Social Media?Jason Cruz
 
A Snapshot of Instagram Usage in the Philippines
A Snapshot of Instagram Usage in the PhilippinesA Snapshot of Instagram Usage in the Philippines
A Snapshot of Instagram Usage in the PhilippinesJason Cruz
 

Mehr von Jason Cruz (19)

The Truth About the Millennial Workplace
The Truth About the Millennial WorkplaceThe Truth About the Millennial Workplace
The Truth About the Millennial Workplace
 
The Truth About Content Trends
The Truth About Content TrendsThe Truth About Content Trends
The Truth About Content Trends
 
The Four Elements that Make a Social Media Crisis
The Four Elements that Make a Social Media CrisisThe Four Elements that Make a Social Media Crisis
The Four Elements that Make a Social Media Crisis
 
Wired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsWired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and Implementations
 
Content Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyContent Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital Economy
 
Growth through Social Media
Growth through Social MediaGrowth through Social Media
Growth through Social Media
 
ASPAC 2015 - The Best Stories are Collective Stories
ASPAC 2015 - The Best Stories are Collective StoriesASPAC 2015 - The Best Stories are Collective Stories
ASPAC 2015 - The Best Stories are Collective Stories
 
Social Media for Business - 5 Ways to Make it Work for You
Social Media for Business - 5 Ways to Make it Work for YouSocial Media for Business - 5 Ways to Make it Work for You
Social Media for Business - 5 Ways to Make it Work for You
 
The Digital Workforce
The Digital WorkforceThe Digital Workforce
The Digital Workforce
 
6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from Brands6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from Brands
 
How to Share the Right Ideas through the Right Media
How to Share the Right Ideas through the Right MediaHow to Share the Right Ideas through the Right Media
How to Share the Right Ideas through the Right Media
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social Listening
 
Back to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementBack to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community Management
 
Introduction to Social Media Policies Creation
Introduction to Social Media Policies CreationIntroduction to Social Media Policies Creation
Introduction to Social Media Policies Creation
 
A Snapshot of Instagram Usage in the Philippines - 2014
A Snapshot of Instagram Usage in the Philippines - 2014A Snapshot of Instagram Usage in the Philippines - 2014
A Snapshot of Instagram Usage in the Philippines - 2014
 
Social Media Management - The Coolest Career
Social Media Management - The Coolest CareerSocial Media Management - The Coolest Career
Social Media Management - The Coolest Career
 
Against the Current - Digital Marketing's Challenges and Future in the Philip...
Against the Current - Digital Marketing's Challenges and Future in the Philip...Against the Current - Digital Marketing's Challenges and Future in the Philip...
Against the Current - Digital Marketing's Challenges and Future in the Philip...
 
Are You Safe on Social Media?
Are You Safe on Social Media?Are You Safe on Social Media?
Are You Safe on Social Media?
 
A Snapshot of Instagram Usage in the Philippines
A Snapshot of Instagram Usage in the PhilippinesA Snapshot of Instagram Usage in the Philippines
A Snapshot of Instagram Usage in the Philippines
 

Kürzlich hochgeladen

Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Pooja Nehwal
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 

Kürzlich hochgeladen (20)

Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin