1. How to Make the Most of the Post and
Beat the Tweet:
Social Media 101
Introduction to Facebook and Twitter
Slides available for download from
http://j.mp/niusm101

2. Presenter
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Jason Rhode, Ph.D.
Assistant Director, Faculty
Development and Instructional
Design Center
Northern Illinois University
niu.edu/jrhode
jrhode@niu.edu
twitter.com/jrhode

3. Agenda
• Facebook Basics
• Create Page
• Create Group
• Create Event
• Twitter Basics
• Send Text Tweet with
Hashtag
• Send @Reply
• Send Direct Message
• Tweet photo
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4. Facebook
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5. Facebook: What is it?
• Social networking tool, allowing users to
connect with each other online
• Allows individuals to create profiles that
include almost anything they want to post
• Dynamically links users’ information to others
with similar information
• Allows for easy, spontaneous networking
accessible online or on mobile devices
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6. Optimizedfor MobilePlatforms
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7. Native Apps for MobileDevices
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8. Desktop Clients
seesmic.com/seesmic_desktop
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9. 7 Things YouShouldKnow…
educause.edu/ELI/7ThingsYouShouldKnowAboutFaceb/
156820
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10. Profiles
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11. News Feed
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12. Wall
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13. Groups
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14. Personal Pages
facebook.com/jasonrhodephd
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15. Organization Pages
facebook.com/facdev
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16. Events
facebook.com/events
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17. Groups vs. Pages
• No updates
• No applications
• No usage stats
• Open, closed, or secret
• Not indexed by external
search engines like
Google
• Updates directly to user
news feeds
• Can add many
applications
• Usage stats including
visitors per day
• Public
• Indexed by external
search engines like
Google
Facebook Groups Facebook Pages
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18. Fans vs. Friends
• Can view any public
posts to a public Page
Wall
• Status updates posted
to a Page appear in
Fans’ news feed
• Acquaintances
• Can post to Page Wall
• Can view posts to a
Friend’s Wall as set via
user’s privacy settings
• Status updates posted
to a Profile appear in
Friends’ news feed
• Personal friends &
family members
• Can post to Friend’s
Wall
Facebook Fans Facebook Friends
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19. Create a Page
facebook.com/pages/create.php
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20. Create a Group
facebook.com/groups
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21. Create an Event
facebook.com/events/create
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22. Facebook HelpCenter
facebook.com/help
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23. Twitter
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24. Twitter Described
“Part blog, part social networking site, and part
cell phone/IM tool. It is designed to let users
describe what they are doing or thinking at a
given moment, in 140 characters or less”
– Educause 7 Things You Should Know About Twitter
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25. Twitter Search
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26. TrendingTopics
"most breaking" news stories from across the world; hottest
emerging trends and topics of discussion on Twitter
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27. Platform Independent
• Twitter messages, referred to as “tweets” can
be sent and received from multiple platforms:
– Web-based Twitter account
– Software client on any desktop or laptop
– Twitter app on smart phone
– Twitter app on tablet
– SMS from any phone
• The same Twitter account can be accessed
from any of the above platforms!
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28. The Web: Twitter.com
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29. Twitter App:Smart Phone
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30. Twitter App:iPad
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31. SMS
• Account can be
configured to allow for
messages to be sent via
SMS to 40404
31

32. http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_
p.php 32

33. Election Coverage on Twitter
http://www.cnn.com/SPECIALS/2010/election.pulse
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34. Iranian ElectionProtests & Twitter
http://www.newsweek.com/2009/06/25/a-twitter-timeline-of-the-iran-election.html
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35. Haiti Earthquake
http://mashable.com/2010/01/12/haiti-earthquake-pictures
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36. FollowingOthers
Following someone on
Twitter means:
a) you are subscribing
to their Tweets as a
Follower
b) their updates will
appear in your
timeline
c) that person has
permission to send
you private Tweets,
called direct messages
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37. Followers
People who receive your tweets
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38. Anatomy of a Tweet
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39. Hashtag (#)
The # symbol, called a hashtag, is used to mark keywords or
topics in a Tweet. It was created organically by Twitter users as a
way to categorize messages.
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40. @Mention
Any Twitter update that contains @username anywhere in the
body of the Tweet. (Yes, this means that replies are also
considered mentions.)
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41. @Reply
Public reply to another Twitter user, always beginning with
@username
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42. Retweet (RT)
Tweet that is reposted to your followers, either by clicking the
“Retweet” link on the Twitter website or by beginning a tweet
with RT @username
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43. Direct Message (D)
private message sent via Twitter to one of your followers
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44. Favorites
Favorites, represented by a small star icon next to a Tweet, are most
commonly used when users like a Tweet and wish to save it for later.44

45. Lists
Collections of other users
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46. More Resources
https://sites.google.com/site/twitterinedu/resources
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47. SendText Tweet withHashtag
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48. Send@Reply
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49. SendDirect Message
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50. Tweet Photo
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51. Twitter Help Center
support.twitter.com
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52. How to Make the Most of the
Post and Beat the Tweet:
Social Media 101
Introduction to Facebook and Twitter
Slides available for download from
http://j.mp/niusm101
52