1. RESEARCH
PRESENTATIONS
LESSON OBJECTIVES: TO SUMMARISE AND
PRESENT KEY RESEARCH FINDINGS.

2. How many marks did you achieve at AS?
How many marks do you need to achieve to reach your target
grade at A2?
You can achieve 100 marks from your A2 coursework, and
100 marks from your A2 exam.

3. RESEARCH AUDIT
Review the research you have completed.
Are they any pieces of work which are missing or
incomplete?
Are there any pieces of work which you can improve?
What are your targets to complete/improve ?
Complete this work for homework due on Friday the 21st of
September.

4. Advanced Portfolio Research Tasks
1. Timeline – development of your genre/product.
2. Detailed analysis of 3 similar products for your main task focusing on the effect of technical areas and
conventions. Use specific examples, terminology, and images.
3. Summary of main task research – clearly identify key conventions of genre and form using images.
4. Analysis of 2 similar products for both ancillary products focusing on technical areas and conventions.
Use specific examples, terminology, and images.
5. Summary of ancillary research – clearly identify conventions of genre and form using images.
6. Research into institutions – what company would produce your product? How does it fit into the types of
products they produce? What type of company is this? Ownership.
7. Questionnaire & summary of results.
8. Audience research – at least 2 other research tasks e.g. focus group, message boards, etc.
9. Summary of audience research – what have you found out about who your target audience is and how to
appeal to them?
10. Audience profile – who is your ideal consumer – age, gender, interests, etc.
11. Presentation on similar product – narrative, conventions, institution, audience, marketing.
12. Analysis of promotional package – how is brand identity created across a range of linked products?
13. Production concept – initial ideas for your main product – can be mood-board, mind-map, word-cloud, etc.
Resources are on the Advanced Portfolio 2012-13 page of the Media Department blog
mediastudiesnwcc.blogspot.com
If you have any questions email me hibbertj@neale-wade.cambs.sch.uk
This work should be completed by the start of next term.

5. TASKS FOR 10TH-21ST
OF SEPTEMBER
• Research Presentations
• Production Concept
• Production Outline
• Production Planning – Script, storyboard, shotlist
The above tasks need to be completed and uploaded to your
blog along with your homework by Friday the 21st of
September.
• Begin work on an animatic

6. RESEARCH
PRESENTATIONS
Your research presentation should summarise the most
information you found out from your research. This should
include:
Research into similar products
What are the conventions of your chosen product? Think about
narrative and technical conventions. Remember to include
information about your ancillary products as well as the main
products How will your research help you to plan a successful
product? How will it guide your planning/production?
Research into target audience
What have you found out about your target audience? Who are
they? Consider demographics (age, gender) and psychographics
(interests, lifestyle). What do your target audience expect/want to
see in your product? How will this help you to produce a successful
product? How will it guide your planning/production?

7. PRESENTATION
Your research and planning is marked on your presentation
skills and your use of technologies.
What different methods/platforms/technologies could you
use in your research presentations?

8. PROGRESS SHEET
Set your lesson targets on your progress sheet.
Remember to review your progress at the end of each lesson.