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21 st  Century Marketing  Presentation: Joyce Schwarz, JCOM Thursday, 10/15/03, Redding, CA. www.joycecom.com , 310-822-3119
Are you stuck in the last century? ,[object Object],[object Object],[object Object]
20 ST  CENTURY  Classic Marketing 4Ps ,[object Object],[object Object],[object Object],[object Object]
THE “OLD” MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enter the 21 st  Century Economy ,[object Object],[object Object]
The AGE OF ACCESS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 To 1 Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERMISSION MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OPT –IN  /  OPT -OUT ,[object Object],[object Object],[object Object],[object Object],[object Object]
ART OF ‘PRODUCTIZING’  ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL MARKETING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Up-sell/ Cross-Sell ,[object Object],[object Object],[object Object],[object Object],[object Object]
AFFILIATE MARKETING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Platform  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C  A  V  E  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A –is for:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V –is for Visibility& Value ,[object Object],[object Object],[object Object],[object Object]
E –is for Electronic  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E is for Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-Op Marketing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hawaii – Co-Op Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Woodstock Revival Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CAVING –As Sport/ Resort  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDED ENTERTAINMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPONSORSHIP  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-Op Marketing Program Plan ,[object Object],[object Object],[object Object],[object Object]
Services Available ,[object Object],[object Object],[object Object],[object Object],[object Object]
Joyce A. Schwarz, JCOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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21st Century Marketing/Sponsorship Joyce Schwarz

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