This is an old business plan I created for a bidding system that would manage several Electronic Billboards. Most of the actual Electronic Billboards can be controlled remotely, all you need to plug a Google Ad-like system to sell the air time cheaper and no to one customer, but thousands :).
2. ObjecAve
• Bidboards®
aims
to
be
the
Google
of
the
Electronic
Displays.
• We
sell
our
displays
Ame
by
leJng
our
customers
bid
for
it.
• Through
our
pla3orm
the
customer
can
easily
create
an
ad,
associaAng
its
YouTube
video.
• An
approval
process
may
apply
to
your
country,
in
which
case
Bidboards®
will
do
the
paper
work
for
you.
The
ad
will
only
go
live
once
it
has
the
required
permits.
3. Market
• Bidboards®
works
in
a
blue
ocean:
– Individuals
and
Small
Businesses
can
now
afford
to
buy
Billboards
adverAsing
– One
video
play
is
the
minimum
– No
long-‐term
contracts
– Self
service
Campaign
management
– 15
seconds
video
blocks
– 5,760
video
blocks
to
sell
per
day
(on
each
electronic
billboard)!
4. Business
Model
• We
sell
15
seconds
video
blocks
through
a
bidding
process
• Cheap
blocks,
an
easy
campaign
crea4on
process
and
elimina4ng
the
monthly
contracts
allow
us
to
increase
our
target
market
to
almost
“anybody”
• One
Electronic
Billboard
has
5,760
video
blocks
per
day,
meaning
172,800
blocks
in
a
30
days
period
• SeJng
a
starAng
block
price
bid
of
1
USD
would
generate
a
minimum
of
$5,760.00
USD
per
electronic
billboard
per
day!,
giving
a
minimum
of
$172,800.00
USD
per
electronic
billboard
in
a
30
days
period!.
6. New
Account
in
Bidboards®
1.
Create
Account
Register
(user
or
business)
Add
payment
sources
Approval
Process
for
New
Accounts
might
apply
2.
Create
Campaign
Associate
external
video
URL
(YouTube/Vimeo/etc.)
Or
upload
your
video
Assign
a
daily/monthly
amount
as
maximum
Assign
a
maximum
amount
to
pay
per
video
display
Submit
informaAon
(Approval
Process
for
new
campaign
might
apply)
3.
Go
Live
Once
the
campaign
is
correctly
configured
and
all
the
required
permits
are
granted
we
can
Go
Live!
You
can
stop/pause
your
campaign
at
any
Ame
7. Technological
Pla3orm
• Development
Team:
– 1
SoluAon
Architect
– 1
Project
Manager
– 1
Technical
Project
Leader
– 4
Senior
Developers
– 1
QA
Engineer
– 2
TesAng
and
DocumentaAon
Engineers
– 2
Infrastructure
Engineer
• Features
in
First
Stage:
– Accounts
Engine
– Campaigns
Engine
– Payments
Engine
– Bidding
and
Scheduling
Mechanism
– CommunicaAons
Mechanism
– OnSite
Streaming
Server
– Monitoring
Engine
– Management
Module
– User
Module
– Dashboard
Module
• First
Stage
Development
Time:
6
Months
• Required
Investment:
$xxx,xxx.xxUSD
8. Infrastructure
• A
minimum
of
one
(1)
Electronic
Billboard
– LED
Screen:
• X
mts
x
X
mts
• Cost:
$xx,xxx.xx
USD
– MounAng
Structure,
Power
Supply
&
LED
Screen
InstallaAon:
• Cost:
$xx,xxx.xx
USD
– Bidboard®
OnSite
Streaming
Server
• Cost:
$x,xxx.xx
USD
– Monthly
Cost:
• Monthly
LocaAon
Rent:
$xxx.xx
• Monthly
Energy
Cost:
$xxx.xx
• Monthly
Internet
Cost:
$xxx.xx
USD
• Bidboards®
Central
Infrastructure
&
DataCenter
– Monthly
Equipment
&
Data
Links
Cost:
$x,xxx.xx
USD
– Monthly
Monitoring
&
Support
Staff:
$x,xxx.xx
USD
• Required
Investment:
$xxx,xxx.xx
USD
• Monthly
Cost:
$x,xxx.xx
USD
10. Bidboards
OperaAon
• Sales
• MarkeAng
• ConAnuous
Pla3orm
Development
• Customer
Support
• Monthly
Cost
OperaAons:
$xx,xxx.xx
11. Total
Investment
• (sAll
to
work
this
slide)
• Setup
Investment:
$xxx,xxx.xx
– Technological
Pla3orm
$xxx,xxx.xx
– 1
Electronic
Billboard
Setup
$xxx,xxx.xx
– Business
Setup
$xx,xxx.xx
• 6
Months
OperaAon
Investment:
$xxx,xxx.xx
– 1
Electronic
Billboard
Monthly
Cost:
$x,xxx.xx
– Bidboards®
Central
Infrastructure
Cost:
$x,xxx.xx
– Bidboards®
Monthly
OperaAon
Cost:
$xx,xxx.xx
• Total
Investment
for
Setup
&
6
Months
Ops:
$xxx,xxx.xx
12. ROI
(pessimisAc)
• (sAll
to
work
this
slide)
• Less
than
a
year!
• With
one
(1)
Electronic
Billboard
Only:
– Month
1
to
6:
No
income
due
to
business
and
technology
setup.
– Month
7
25%
of
Minimum
–
$xx,xxx.xx
– Month
8
50%
of
Minimum
-‐
$xx,xxx.xx
– Month
9
75%
of
Minimum
-‐
$xxx,xxx.xx
– Month
10
100%
of
Minimum
-‐
$xxx,xxx.xx
– Month
11
100%
of
Minimum
-‐
$xxx,xxx.xx
– Month
12
100%
of
Minimum
-‐
$xxx,xxx.xx
• Total
Income
First
Year:
$xxx,xxx.xx
• Total
Investment
in
First
Year:
$xxx,xxx.xx
• First
Year
Profit:
$xxx,xxx.xx
Growth
plan
sAll
on
DRAFT.
13. Investors
Wanted
• If
you
are
interested
in
invesAng
in
Bidboards®
please
contact
Jorge
Avila
at:
– jorge.avila@avilaintegradores.com
– twirer.com/jorgeavilam
– facebook.com/jorgeavilamx
– +52
(81)
8000
7870
• Thanks
for
your
Ame!