Psychology 12

1. Psychology 12
ATTITUDE
Formation

2. Definitions
What are attitudes?

3. How do attitudes develop?

4. Consistency?
How often do we display the same attitude to the
same object, idea, or situation?

5. What's it like?
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6. What do you think?
Attitudes develop based on how we evaluate
something. We can only determine someone
holds an attitude about anything until he/she
responds “evaluatively”
to an Attitude Object (AO).

7. Attitude is a general and enduring positive or
negative feeling about some person, object, or
issue.

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American History X

9. Attitudes refer to
very general
evaluations that
people hold of
themselves, other
people, objects,
and issues.

10. 1] Cognitive – beliefs about what is or is not true with
respect to the AO.
2] Affective – feelings / emotions toward the AO.
3] Behavioral – tendencies to do certain things with
respect to the AO.
Eg. Drinking and Driving
The three Components of Attitude

11. Rick Mercer Rant
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12. Habits (I wake up every morning and I feel angry!)
Values (beliefs that we held dear);
“You know what Maria… once I would like to wake up and
find these dishes in the cabinet!”
Beliefs (They are assumptions, theories, explanations,
conclusions and states of mind)
Opinions (a person's ideas and thoughts towards
something)
Attitudes aren't ....

13. Both influence behavior
Habits are routine behaviors that are performed without
evaluation of the behaviors’ consequences or the behavior
itself
Attitudes are persistent evaluations
Attitudes & Habits

14. Rick Mercer Rant
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15. Both are evaluations
Although, saying that somebody values the dishes being
placed in the cabinet after they have been washed is
similar with saying that somebody has a positive attitude of
the dishes being placed in the cabinet after they have
been washed
Values are ideal, desirable goals - more global/general
than attitudes
Values can encompass several attitudes – i.e., one can
have several attitudes towards certain values
Attitudes & Values

16. Rick Mercer Rant
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17. Beliefs are propositions about the attributes
(“that car salesman”) of objects (e.g., “will say anything to
make a sale”)
Beliefs are primarily cognitive – they do not generally lead
directly to an action
Difficult to distinguish attitudes from beliefs when a belief
ascribes a positive or negative attribute to an object
Attitudes & Beliefs