1. Class 47
EWRT 1A

2. Agenda
Review: Monroe’s Motivated Sequenc
The Attention Step
The Need Step
The Satisfaction Step
New: The Visualization Step

3. The Attention Step
• In the attention step, speakers call attention to
the situation. King, speaking from the steps of
the Lincoln Memorial, calls attention to Lincoln’s
signing of the Emancipation Proclamation, the
situation of the Negro today (“One hundred
years later, the Negro still is not free.”), and the
fact that the words of the Constitution and
Declaration of Independence granting all people
the unalienable rights of life, liberty, and the
pursuit of happiness have not been fulfilled.

4. The Need Step
• For the need step, speakers describe the difficulty,
trouble, distress, crisis, emergency, or urgency. King
says, “Instead of honoring this sacred obligation
[what the Constitution and Declaration of
Independence promise], America has given the
Negro people a bad check, a check that has come
back marked ‘insufficient funds.’” And why have they
come to Washington, D.C.? — to “remind America of
the fierce urgency of now.”

5. The Satisfaction Step
• In the satisfaction step, speakers tell listeners
how to satisfy the need they establish. King
says, “We must make the pledge that we shall
always march ahead.” To march ahead, he
said, “We can never be satisfied.” Then he
tells listeners to go back home knowing their
situation can and will be changed.

6. The Visualization
Step
• For visualization, speakers
offer listeners a vision of
what life can be once their
solution (offered in the
satisfaction step) is
adopted. This is where King
offers listeners his dream: “I
have a dream” offered
along with five different
descriptions of what life can
and will be like in Georgia,
Mississippi, Alabama, in
communities, and around
the world.

7. HOMEWORK
• Post #51: Speech writing: The Visualization Step: Refine and develop
the "Visualization step" in your speech. Speakers offer listeners a
vision of what life can be once their solution (offered in the
satisfaction step) is adopted. (The Promise)
• Review and revise the other steps in your speech.
Speeches begin
Wednesday, week 11,
class 50. Everyone
should be prepared to go
first.