Jon's talk at BRAVE Bristol, August 2013

1. We’re Live Tweeting - @NoisyMonkey

2. SOCIAL MEDIA FOR YOUR BUSINESS
AUGUST 2013

3. NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline
SEARCH & SOCIAL MEDIA MARKETING

4. Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?

5. facebook
twitter
pinterestgoogle+
roi
@MrJonPayne

6. YOU DO NOT WANT HANDOUTS
http://www.flickr.com/people/38375554@N05/
HANDOUTS MAKE
YOU SICK
@MrJonPayne

7. YOU WILL VIEW THESE SLIDES ONLINE
http://www.flickr.com/people/38375554@N05/
AND GIVE US SOME FEEDBACK (PLEASE)
@MrJonPayne

8. WHY GET SOCIAL?
@MrJonPayne

9. g
BECOME A LEBEOUF BRAND
Be here, be there, be every-flipping-where.

10. Talk about brand loyalty
CUSTOMERS INTO BELEIBERS

11. It’s So
Spreadable
Your audience is already segmented into groups who’ll spread different elements of your message

12. FOR MARKET INTELLIGENCE
Learn what people are saying about your brand, your competitors
Respond accordingly

13. g
AUTHORITY
Seed content that gets shared by, mentioned by and links from real people will get you rank on Google

14. THINK ABOUT YOUR AUDIENCE
@MrJonPayne

15. WHO ARE THE PASSIONATE ONES?
These will share your content and brand messages. They may not actually be the people who buy the
most, but they’re noisy and have influence over…

16. The rest of us

17. TAMING THE BEAST
REQUIRES A FOUNDATION
@MrJonPayne

18. WHERE? ON YOUR SITE!
• Social media works best when there is some meat on the
bone
• WordPress is the best
• Your web designer will love it
ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
– Running the Yoast SEO plug in
http://wordpress.org/
http://yoast.com/wordpress/seo/

19. You may not use another platform
People recognise WordPress and use it easily. Google loves it

20. Unless it is WordPress
You may not stick with what you have

21. Srsly.
Social media will not work effectively without it

22. It’s free.
I don’t make any commission

23. Because people get their social on from smart phones
CHOOSE AN ADAPTIVE DESIGN

24. TAMING THE BEAST
REQUIRES ORGANISATION
@MrJonPayne

25. HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which relate to current events. Planning is key to actually getting it done.
STOCK & FLOW

26. QUESTION
IS YOUR ORGANISATION ON FACEBOOK?
@MrJonPayne

27. QUESTION
IS THERE ANY BENEFIT TO HAVING YOUR
ORGANISATION ON FACEBOOK?
@MrJonPayne

28. IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne

29. http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS MUCH
IS FACEBOOK

31. Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@MrJonPayne

32. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED

33. You do the math(s).
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
YOU NEED TO BE IN
NEWSFEEDS

34. You do the math(s).
@MrJonPayne

35. FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne

36. Users search for stuff and it gives them answers based on their historic timeline
and those of their friends

37. And the friends of their friends.

38. Be this guy.

39. OPTIMISE YOUR FACEBOOK PAGE
This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people,
PAGES are for organisations
BE FIRST TO THE PARTY

40. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne

41. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne

42. OK.
THAT’S THE FOUNDATION
@MrJonPayne

43. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
ENGAGE
@MrJonPayne

44. IMAGES & VIDEO
@MrJonPayne

45. A great Facebook page shares cool images and video that are of interest to its
audience
@Tashsb

46. This?
@Tashsb

47. Photos on Facebook generate 53% more likes:
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-
NEW-DATA.aspx
@Tashsb

48. Lots of weight / EdgeRank
@Tashsb

49. You can curate other people’s photos, it’s not all about you… But remember to
include a description…
@Tashsb

50. Descriptions: Make sure to add locations/ people and accurately describe the
image.
@Tashsb

51. You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editor
of the Sun or Daily Mail – It’s all about the headlines

52. Timing – Post when your audience will most likely be online
@Tashsb

53. DON’T EXPECT TOO MUCH
It takes time to find your feet
In any given week,
less than 0.5% of
Facebook fans engage
with the brand they
are fans of.
Marketing Science

54. DON’T EXPECT TOO MUCH
But don’t settle for what everybody else gets
74% of our client’s
Facebook fans engaged
with them in November
2012
In any given week, less than 0.5% of
Facebook fans engage with the
brand they are fans of. Marketing
Science

55. g
DON’T
You want people who want to engage. Not this crap.
I will come to your house and slap you.

56. MEASURE WHAT WORKS
IT’S EASY – THERE’S FACEBOOK INSIGHTS
@MrJonPayne

57. WHEN YOU CREATE
Our first Google Chrome Extension (it’s free)
LINK BACK TO YOUR SITE & MEASURE SUCCESS

58. REPEAT WHAT WORKS
No set up. Share shortened links. Data shows up in Google Analytics.
IMPROVE WHAT DOESN’T

59. BE PART OF THE TWITTERATI
AND TALK THE TALK ON TWITTER
@MrJonPayne

60. QUESTION
ARE YOU ON TWITTER?
@MrJonPayne

61. QUESTION
WHEN DID YOU TWEET LAST?
@MrJonPayne

62. TWEETIQUETTE
• @<name> at the beginning = a reply
• This will show up on both your twitter profiles
• And in the tweetfeeds of people who follow BOTH of you
• It’s kind of direct, so expect the recipient to see it
140 Characters in the tweet+20 (max) in your twitter name = 160 characters
160 characters = maximum size of SMS message (a text message)
It doesn’t have to be a ‘reply’ it can
be just a way to get attention…

63. TWEETIQUETTE
• RT@<name> at the beginning = a ReTweet
• This will show up on your twitter profile
• And in the tweetfeeds of people who follow you
• The person you RT’d can also see you did this
ReTweeting is a great way to share useful info while giving attribution to the creator

64. TWEETIQUETTE
• Though mostly today people just click the Retweet icon which
is quicker and more economical and saves characters.
MT = Modified Tweet, to RT but edit slightly… you can also do this with quotation marks

65. TWEETIQUETTE
• Some words @<name> = mention
• This will show up on your twitter profile
• And in the tweetfeeds of people who follow you
• It’s not very direct though, so don’t expect a reply
A mention is less in your face than a reply – often a good way to get an RT off an influencer

66. TWEETIQUETTE
• DM @<twittername> is a direct message
• These are ‘private’ but are easy to accidentally share
• If you want privacy, use an email
You can only DM someone who follows you

67. TWEETIQUETTE
• Links show up in long form
• Or shortened automatically, to save characters
A link in the middle of a tweet, with no @s or #s attracts most clicks

68. TWEETIQUETTE
• #s or Hashtags denote ‘keywords’ or ‘topics’ that people may
follow using an automated search
• Or for ‘hilarious’ comedy effect
Hashtags are particularly useful for events, but little else.

69. NOT COLD CALLING
No set up. Share shortened links. Data shows up in Google Analytics.
MENTIONS
@MrJonPayne

70. NOT COLD CALLING
We love Cat – She’s ace.
YOU’LL GET BANNED FOR SPAM

71. NOT ME ME ME
REMEMBER – YOU, WE, ME
@MrJonPayne

73. SOLVE PROBLEMS
CUSTOMER SERVICE
@MrJonPayne
This is a hootsuite screenshot. More later 

75. HOOTSUITE
LISTEN
@MrJonPayne
Smile, Ask, Listen, Educate… Sell…?

76. 140 CHARACTERS?
NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS
@MrJonPayne

77. WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment
• Also – put links towards the beginning or in the middle with no
# or mentions if you want a better CTR

78. YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT

79. BUILD YOUR AUDIENCE
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR SHARES!
• Curate to demonstrate expertise:
– Share other people’s / brand’s stuff
– Say why you like it
• Schedule your tweets
– For when your audience is awake
– For when they’re looking
Free tools!

80. A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125
RECYCLE THEM AT LEAST 6 TIMES!

81. PINTEREST
WHO HAS HEARD OF PINTEREST?
@Tashsb

82. It’s all about the images! Organise, Like & Pin!

83. Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More than
just cakes
and cats
@Tashsb

84. Not just for Girls

85. Or exciting products

87. Verify your business account

88. No of Pins & repins from your website / Number of visits to your website from Pinterest

89. PINTEREST
HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A
‘BORING’ COMPANY?
@MrJonPayne

90. Before you start. Create a plan of what boards you could create that will appeal to your
audience

91. Make it personal - Include the team

92. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’

93. Think about the type of images your sharing

94. Description
Order
Visuals
Etiquette
The description is how the image is found so make it relevant and not an #epicfail

95. Chic, blonde, braided updo!
The perfect hairstyle for a
wedding or party.
Great image by @Janedoe

96. REUSE, REPURPOSE, RECYCLE
FOR AWESOME RESULTS ON GOOGLE
@MrJonPayne

97. If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this. @MrJonPayne

98. Verify your account to see your face in the search results
@MrJonPayne

99. If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this. @MrJonPayne
Verify your website using Google WMT and pwn search results

100. TAKEAWAY
STOP THE SCROLL
@MrJonPayne

101. FUNNY
@MrJonPayne

102. DISGUSTING
@MrJonPayne

103. SEXY
@MrJonPayne

104. SEXY
@MrJonPayne

105. TAKEAWAYS
Doing it properly will lead to loads more visitors from Google
GET YOUR STYLE ON
• What do we want from social media?
• Who are your audience?
• What do my audience want?
• Who do they trust?
• What does that mean for my writing style?
• Who is empowered to do this?
@MrJonPayne

106. TAKEAWAYS
Increased brand awareness FROM ACTIVE people, more leads
FACEBOOK
• Optimise your Facebook PAGE
• Be disruptive. STOP THE SCROLL
@MrJonPayne

107. TAKEAWAYS
Good customer service leads to more repeat business, higher AOV
TWITTER
• Help a brother out
• Good customer service is visible
@MrJonPayne

108. TAKEAWAYS
A great way to have your products discovered with just one click to your buy now
page
PINTEREST
• Be creative with your visuals
• Write a good description
• #Hashtags #are #overused #dontjoinin
@MrJonPayne

109. TAKEAWAYS
More website visitors, more leads.
GOOGLE+
• It’s shit, but you know…
• Protect your branded search on Google SERPs
@MrJonPayne

110. GET THE SLIDES: Go To Our Website
ASK: @MrJonPayne
ASK: @NoisyMonkey