2. Colruyt Group
Together, we create sustainable added value
through value driven craftsmanship in retail
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3. Colruyt
18.000 m³ goods
every day 14.700 employees
222 shops
250.000 tickets
Every day
3 million extra
56 million leaflets cards
each year
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4. Our strategy…
On top of our lowest price guarantee for each product at every moment, we
want to inform our customers in a certain way:
– Efficient:
• Inform our customers well, inform the right customer
• Making sure they obtain a maximal benefit
– Sustainable:
• We only send leaflets to customers who choose to receive them
(opt-in)
– Servicable:
• Helping our customer choose
• Helping them gain time
= DNA COLRUYT
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13. Promotions ?
Categorie uplift or only substitions ?
pasen
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14. 14
promoties
degustaties
Selectie voor u
Laagste prijzen
dienstbaarheid
15. Shoppermarketeers …
1. Empathy – Knowledge in strategy of the retailer
DNA of Colruyt
2. Objectif & consistent
Stick to your story !
You win some & you lose some
3. Dataknowledge
Retailer is in the drivers seat, but wants a co-pilote
Category Management is more than shelvingprojects…
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