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Social media & business

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John Nunn
John Nunn

Presentation Given as part of the Coventry University Business Insights Event 16th January 2013. An introduction to social media for business, by John Nunn of Tortrix Ltd.

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Social Media & Business Copyright © Tortrix Ltd 2013
About Me John Nunn Tortrix Ltd Solutions Architect / Managing Director john@tortrix.net @johnnunn | @tortrixltd john.nunn.779 | tortrixltd Copyright © Tortrix Ltd 2013
Social Media Sites Copyright © Tortrix Ltd 2013
Social Media – explained by doughnuts Copyright © Tortrix Ltd 2013
Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013
Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013
Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013
Foursquare • Location based Social Media foursquare.com foursquare.com/johnnunn foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4 Copyright © Tortrix Ltd 2013
Linked in • Professional networking tool • Features • Groups • Discussions • Advertising www.linkedin.com/in/jnunn www.linkedin.com/company/tortrix-ltd Copyright © Tortrix Ltd 2013
Yammer • Private Internal Social Network • Bought by Microsoft in 2012 ($1.2 billion) www.yammer.com Copyright © Tortrix Ltd 2013
Dealing with negative comments (6 Strategies) • Ignore it • Respond • Respond and redirect • Remove it • Threaten to sue • Own it Copyright © Tortrix Ltd 2013
Business to Business to Person to Consumer Business Person (B2C) (B2B) Copyright © Tortrix Ltd 2013

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Social media & business

  • 1. Social Media & Business Copyright © Tortrix Ltd 2013
  • 2. About Me John Nunn Tortrix Ltd Solutions Architect / Managing Director john@tortrix.net @johnnunn | @tortrixltd john.nunn.779 | tortrixltd Copyright © Tortrix Ltd 2013
  • 3. Social Media Sites Copyright © Tortrix Ltd 2013
  • 4. Social Media – explained by doughnuts Copyright © Tortrix Ltd 2013
  • 5. Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013
  • 6. Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013
  • 7. Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013
  • 8. Foursquare • Location based Social Media foursquare.com foursquare.com/johnnunn foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4 Copyright © Tortrix Ltd 2013
  • 9. Linked in • Professional networking tool • Features • Groups • Discussions • Advertising www.linkedin.com/in/jnunn www.linkedin.com/company/tortrix-ltd Copyright © Tortrix Ltd 2013
  • 10. Yammer • Private Internal Social Network • Bought by Microsoft in 2012 ($1.2 billion) www.yammer.com Copyright © Tortrix Ltd 2013
  • 11. Dealing with negative comments (6 Strategies) • Ignore it • Respond • Respond and redirect • Remove it • Threaten to sue • Own it Copyright © Tortrix Ltd 2013
  • 12. Business to Business to Person to Consumer Business Person (B2C) (B2B) Copyright © Tortrix Ltd 2013

Hinweis der Redaktion

  1. Demo how to create advertTrack using insights
  2. Klout to monitor reachTrack call to action such as page clicks using bit.ly
  3. Explain advertsTrack and monitor usage