Driving adoption through understanding the behaviour of indonesian digital customer
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DRIVING ADOPTION THROUGH UNDERSTANDING THE BEHAVIOUR OF INDONESIAN DIGITAL CUSTOMER
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Driving adoption through understanding the behaviour of indonesian digital customer
- 1. Johanes Chang Country Head, LivingSocial Indonesia Johanes Chang Country Head, LivingSocial Indonesia
- 2. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 3. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 4. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 5. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 6. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 7. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 8. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
- 9. Source: eMarketer, Indonesia Online, March 2013
- 10. 60-65 55-59 50-54 45-49 The older generation who knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. 40-44 35-39 30-34 25-29 20-24 15-19 12-15 Source: APJII, Profil Internet Indonesia, December 2012 The younger generation who born and living in the internet era. They tend to make trends in cyberspace. .
- 11. Source: APJII, Profil Internet Indonesia, December 2012
- 12. Source: APJII, Profil Internet Indonesia, December 2012
- 13. Source: APJII, Profil Internet Indonesia, December 2012
- 14. 92% 50% SMARTPHONE NOTEBOOK 13% 83% 24% TABLET 13% 6% SMARTPHONE NOTEBOOK 5% 20% SMARTPHONE NOTEBOOK TABLET 8% TABLET 14% SMARTPHONE NOTEBOOK 9% 14% 24% TABLET 10% 16% SMARTPHONE NOTEBOOK 26% TABLET 16% 11% 3% SMARTPHONE NOTEBOOK TABLET 2% 0% SMARTPHONE NOTEBOOK Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013 16% 0% TABLET SMARTPHONE NOTEBOOK 2% TABLET 5% SMARTPHONE NOTEBOOK 0% TABLET
- 15. < IDR 50 IDR 50 - 100 IDR 100 - 150 IDR 150 - 200 IDR 200 - 250 IDR 250 - 300 IDR 300 - 350 IDR 350 - 400 IDR 400 - 450 IDR 450 - 500 > IDR 500 (compared with other countries by pre-paid handset-based subscription with 500mb of data per month based on USD at Purchasing Power Parity) Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013
- 16. 201 5 201 4 201 3 201 2 SMARTPHONE USERS MOBILE PHONE USERS Source: eMarketer, April 2012; IDC Indonesia via Jakarta Post, January 2013
- 17. Source: eMarketer, Indonesia Online, March 2013; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
- 18. Source: APJII, Profil Internet Indonesia, December 2012
- 19. Source: iNmOBI, Mobile Media Consumption-Indonesia; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
- 20. Source: iNmOBI, Mobile Media Consumption-Indonesia
- 21. 2012 2013 % OF CHANGE Source: eMarketer, January 2013 2014 B2C ECOMMERCE SALES 2015
- 22. 2012 2013 % OF INTERNET USERS Source: eMarketer, January 2013 2014 DIGITAL BUYERS 2015
- 23. Source: APJII, Profil Internet Indonesia, December 2012
- 24. Source: APJII, Profil Internet Indonesia, December 2012
- 25. 70% 41% 30% 24% 15.0% Source: Veritrans and DailySOcial, eCommerce in Indonesia, August 2012
- 27. “INDONESIAN CONSUMERS ARE THROUGH DIGITAL TECHNOLOGY. REGARDLESS OF THEIR WEALTH LEVEL, THEY , AND THEY ARE . Source: BCG, March 2013
- 28. Johanes Chang Country Head, LivingSocial Indonesia
- 31. LOCAL
- 32. PRODUCT
- 33. TRAVEL
- 34. FEATURES
- 35. Johanes Chang Country Head, LivingSocial Indonesia
Hinweis der Redaktion
- In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.
- Most of Indonesian spend IDR 50.000 to IDR 100.000 per month for internet connection
- In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.