1. Boosting Brand Engagement with Game Mechanics Joel Lim workingstrategy.wordpress.com

2. Gaming Mechanics: What it is and isn’t.

3. It’s not about turning your Web applications into games. It’s about making them game-like . And this makes for more engaging experiences =)

5. The Psychology Behind Gaming Mechanics

6. : Social connectedness : Psychological well-being : Gratification : Material gain : Reciprocity : Reputation : Attachment to a group : Increased sense of capability in achieving goals USER MOTIVATION

8. The experience of gaining virtually is very satisfying on its own.

10. Keep them occupied EASY UNLOCKING = IMMEDIATE RESULTS 1) Don’t make it too hard to level up or attain new experiences. 2) Small, incremental steps that see immediate results are best to encourage continual usage. 3) This is a great way to retain your customers.

11. Core game mechanics are applied: : Points : Social Exchanges : Leaderboards : Customization : Level Ups = ENGAGING USER EXPERIENCE Social Networking Sites we know and love

12. “ YouTube has done a brilliant job in making the overall experience feel game-like , without turning the site into a traditional game.” “ Facebook applications encourage a ‘playful mood’ and individuals use them both for entertainment purposes and socializaton tools.” Rao, 2004 Amy Jo Kim, 2009

13. Design Tactics

14. CASE STUDY 1 : Blurring the Lines between Virtual and Reality

15. Encourages users to discover new places and explore their neighbourhood. Friend Finder MOBILE app game Social city-guide

17. : As users start checking-in to more interesting places with different people, users will be able to start unlocking badges. : Various badges are available. Eg: - Too much time karaoke - 4 nights out in a row : Users may also suggest new badges. UNLOCKING BADGES / ADVANCING

18. CASE STUDY 2 : Connecting at Ground Level

19. : StarHub launched a new youth mobile plan with attractive perks. : Formed a guerilla outfit called the “ MOBILE RAVERS ”.

20. : ‘Rave Messages’ mobile app: Users were allowed to create and send ‘Rave Messages’ [text messages performed as dance sequences] A message would be ‘performed’ on screen by a Mobile Raver for their friends.

21. : ‘ MOBILE RAVERS’ Performed in Zouk and the streets of Singapore. Flashcards, giveaways and performances aimed to drive traffic to StarHub’s online portal. (freedomrocks.com.sg)

22. Game on!