Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
150522 itarc2015 intro_joachim_lindborg
1. 5/22/2015 SIDA 1
Centre for Energy Efficiency in Sweden
IoT business model workshop
IASA ITARC 2015
@joachimlindborg SUST.SE, LSYS.SE
2. 5/22/2015 SIDA 2
Agenda
13.30 Intro and setting the scene
14.00 W1 IoT businesses out there
14.40 W2 The customer
15.00 15 min break
15.15 W3 intro
15.30 W3 The energy efficiency market
16.40 Sum up evaluation
17.00 times-up
3. 5/22/2015 SIDA 3
Who
• Are you
• ?
• ?
What
• Do you do
• ?
• ?
Why
• Are you here
• ?
• ?
20 sec / each
4. 5/22/2015 SIDA 4
Who
• Joachim Lindborg
• Computer Science
• 1988 legobot
• 2000 smart home
startup
• 2008 Sustainable
innovation
• …
What
• Energy Energy
Energy Energy
Why
• You need to know
• Business
• Energy efficiency
• Sustainability
• Lets find a
project!
5. 5/22/2015 SIDA 5
52015-05-22
1951: “The house controlled through phone pads“.
A phone switchboard act as the message board, 2 digit addressing, uniform relay messaging
Planning for a wireless connection for the garage door courtesy to Carl Olov Elmsjö
Is it new? Smart home 1951
9. 5/22/2015 SIDA 9
9
IoT service providers focus today
Move data to a server and make it useful there.
10. 5/22/2015 SIDA 10
The problem: How can any thing work together?
API API API API API
API
API API
Especially if there is a business model?
11. 5/22/2015 SIDA 11
W1 IoT business models used today
Grab postits
Go “shopping” and find Internet of things that you would like to
buy
Service: A plain service eg. Knowledge, usage, could connect
to devices
Thing: A device, Works, can attach to other services, open
Ecosystem: A product with third party developers etc
Integrated: A service and a thing in a package
12. 5/22/2015 SIDA 12
W1 Discussion points
Role of integrators
Having ecosystems
Siloing
Business model canvas
• Unbundled
• Long tail
• Multi-sided
• Free
• Open
13. 5/22/2015 SIDA 13
W2 You as a customer
1. I have a Spotify payed account
2. I love Apple products everything just works
3. I only use free services
4. I abandon a service when they start to cost money
5. I hate ads,
6. I want integrity, my data is my data
7. My children care about there integrity
8. I like buying devices to best price, and do some work
9. I still buy records
10.I have bought things that doesn’t exist yet kickstarter etc
14. 5/22/2015 SIDA 14
W2 You as a customer, discussion
Customer satisfaction
• The Alarm business
• Utility offer
• TAAS Thing As A Service
• The combined hell
17. 5/22/2015 SIDA 17
W3 The energy efficiency scene
Utility
Energy system
Alarm system
Appliances
Weather station
Solar panels
Smart car
Locks
Ventilation system
Scale
22. 5/22/2015 SIDA 22
IEA.sust.se IoT services over messaging infrastructure XMPP
22
Alarm Heat
Views
Serviceservice
Power
Internet
XMPP server
ngenic.se
XMPP server
Verisure.se
XMPP server
Maingate.se
XMPP server
Ctc.se
Ext API Ext API
Xmpp
infrastructure
XMPP client
jocke@xx.se
Any
device
XMPP server
Company.com
Xmpp
infrastructure
Service6545@ngenic.se
smoke4567@verisure.se
heater6823@ctc.se
24. 5/22/2015 SIDA 24
Thank You
What did we cover?
• Business models out there
• You as a customer
• Thoughts when doing your business model
• Energy efficiency market maturity
• Integrating vs interconnecting
25. 5/22/2015 SIDA 25
Centre for Energy Efficiency in Sweden
About sustainable innovation
@joachimlindborg SUST.SE, LSYS.SE
28. 5/22/2015 SIDA 28
About Joachim Lindborg
•Currently CTO of sust.se, Private firm lsys.se I'm a technology
enthusiast that believe that IoT is really about human interaction
with systems adding value to life and that closed systems will die
in favor for open one.
•For the past 15 years I have been working with system
integration, especially at the intersection of energy and IT. I was
one of the founders of homesolutions.se a start-up company
integrating systems for supervision and maintenance of buildings.
•In the IT boom during the late 1990s I was employed by the
swedish Utility Vattenfall to develop solutions for the smart home.
It was an exciting time but it ended in disappointment. Now we
are back again and with Internet of Things and a more stable
technology I do believe that this time we will succeed. Right now I
am working with companies in home security, heating and air
conditioning, with energy companies and service developers in a
project integrating all these technologies with sound business
models for smart home services for energy control and efficiency.
Email: joachim.lindborg@sust.se
Linkedin: se.linkedin.com/in/joachimlindborg/
Twitter: @joachimlindborg
Hinweis der Redaktion
This workshop was done in Stockholm on the 22/5 2015. Feel free to contact me about the content if you would like to use the content
Agenda
Attendee intro’s
Short on my self
Going back to the future:
The phone network was a quite a large network of things transporting voice, fax paper, modem traffic, if you had the phone number you could connect to any other peer, in 1951 a smart home was made with a phone switchboard each xx phone number would toggle a function, garage door or lights in living room (courtesy to my teacher Carl Olof Elmsjö who have inspired me a lot).
The transformation from Machine 2 Machine towards Internet of things that is now transforming into the Industrial Internet of Things
We need an open layer not ”yet another integrator api” temboo ifttt etc are all integrating and creating yet another api layer.
The IoT trend today is that you are only interested in the transport getting things connected to a database where you do some processing. More and more are adding the hardware lifecyclemanagement as well to provision manage and remove hardware access from devices.
Even if things are capable of talking between eachother on the physical layer ex. wifi The business models locks down the device to not tallk to anything else.
So the trick is how do we share information between companies?
Agenda
Almost all are business cases are things with a service. Is his a mature market
W2 You as a customer questions
You as a customer
The IEA project is a 25 month project partly funded by Swedish research department Vinnova ending in September 2014. It will create a reference installation of an xmpp based middleware.
The project is working with interoperability in buildings between heating, ventilation and alarms towards energy services companies such as utilities and building owners.
You as a customer
You as a customer
The IEA project is a 25 month project partly funded by Swedish research department Vinnova ending in September 2014. It will create a reference installation of an xmpp based middleware.
The project is working with interoperability in buildings between heating, ventilation and alarms towards energy services companies such as utilities and building owners.
Here we make an example of how the identification could look like when participating in the data exchange.
The service is granted access to the smoke detector and the heater to extract values and to provide setpoints.
More low level access rights can be applied later for explicit fields in each device.
This workshop was done in Stockholm on the 22/5 2015. Feel free to contact me about the content if you would like to use the content
