2. Social Recruiting Is a
Competitive Advantage
Zach Thomas
Senior Analyst
Forrester Research
April 21, 2009

3. Social Recruiting can
give you a leg up on
your competition…if
embraced properly.

4. Agenda
• Social Technographics® relates to recruiting
• The new candidate pool
• Turbo charge recruiting with social computing
• What about the economy?
• Align your company with this strategy
4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

5. Agenda
• Social Technographics® relates to recruiting
• The new candidate pool
• Turbo charge recruiting with social computing
• What about the economy?
• Align your company with this strategy
5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

6. Social Technographics®
Source: Forrester’s NACTAS Devices & Access Online Survey, Q4 2006
6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

7. High earners use social computing
technologies more
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

8. Increased education equates to
increased social computing
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

9. New workers embrace social computing
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

10. Career-motivated people use social
computing more
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

11. But what are they doing?
Source: Forrester's North American Technographics® Benchmark Survey, 2008
11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

12. Where do generations spend their time
Source: Forrester's North American Technographics® Benchmark Survey, 2008
12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

13. What is your workforce?
Source: Groundswell (http://www.forrester.com/Groundswell/profile_tool.html)
13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

14. Agenda
• Social Technographics® relates to recruiting
• The new candidate pool
• Turbo charge recruiting with social computing
• What about the economy?
• Align your company with this strategy
14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

15. The problem is…
» 30 million Millennials
» 46 million
» 78 million
are here and 46 million
Gen Xers cannot
Baby Boomers
more are coming
replace retirees
will be retiring
- 32M + 76M = 44M
- 78M + 46M = - 32M
- 78M
15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

16. Job seekers look for
• Community and openness • Clear growth opportunities
• Challenging work
• Life-work balance
• Good compensation
16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

17. Agenda
• Social Technographics® relates to recruiting
• The new candidate pool
• Turbo charge recruiting with social computing
• What about the economy?
• Align your company with this strategy
17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

18. Keep your enterprise Web 1.0 apps…for
now
• Web 1.0 apps save you money by improving:
– Compliance
– Efficiency
– Consistency
– Branding
18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

19. Social networks augment business
processes
• Alumni programs: a fertile ground for boomerang hires
• Internship programs: maintaining relationships is crucial
• Mentoring programs: accelerate the trajectory of burgeoning
leaders
• Collaboration: enable just-in-time learning
• Onboarding: reducing the time to productivity socializes new
hires
• Recruiting: broaden the reach of your referral network
19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

20. Turbo charge with social networks
20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

21. Turbo charge with blogs
21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

22. 22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

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24. 24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

25. 25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

26. 26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

27. 27 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

28. 28 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

29. 29 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

30. Agenda
• Social Technographics® relates to recruiting
• The new candidate pool
• Turbo charge recruiting with social computing
• What about the economy?
• Align your company with this strategy
30 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

31. During the economic downturn, HR pros
are in the limelight
In today’s economy, HR professionals are:
• Making tough workforce decisions
• Facilitating important communication
• Planning for the future
31 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

32. Learning in a recession
32 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

33. Recruiting in a recession
33 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

34. Agenda
• Social Technographics® relates to recruiting
• The new candidate pool
• Turbo charge recruiting with social computing
• What about the economy?
• Align your company with this strategy
34 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

35. Steps to get your company on board
• Understand your audience
• Utilize existing technologies
• Document results
• Engage your employees
• Create a clear value proposition
• Implement a new social recruiting environment
35 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

36. Thank you
Zach Thomas
+1 617.613.6219
zthomas@forrester.com
www.forrester.com
36 Entire contents © 2009 Forrester Research, Inc. All rights reserved.