1. Creative Methodology &ThesisTopics
Jessica Kincer
Directed Research Summer 2013
Tom Klinkowstein
WHAT IF...?
RESEARCH
PAST INSPIRATION
AM I....?
LET IT GO
ANOTHER
POINT OFVIEW
8. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
I am studying an early social media brand because I want
to see if they can regain their popularity in order to see
if it would have been more practical just to launch as a
new brand.
Potential practical application- Gaining knowledge in
whether brand is more significant than product
10. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
I am studying fairy tales because I want to
see how they are constantly being retold
with a new vision in order to see why we
are drawn to retell these stories and make
them new again.
Potential practical application- Readers
will have a fuller awareness of the cultural
significance of fairy tales.
11. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
“You can’t just ask customers what they want and
then try to give that to them. By the time you get
it built, they’ll want something new.”
- Steve Jobs
12. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
I am studying the marketing strategies of a
popular computer brand because I want to
see what makes them so effective and successful
in order to see if these strategies would be just
as effective for other companies.
Potential practical application- Formularization of
strong marketing strategies.
